The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for January, 2009

2009 Elevator Pitch Contest on at StartupNation

If you’ve been following StartupNation for years, not just months or weeks, you know that we were one of the pioneers that popularized the “Elevator Pitch”, your chance-of-a-lifetime opportunity to pitch your dream investor in a blazing 60 seconds. It was always one of the most popular segments in our nationally syndicated radio show and [...]

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The Hidden Savings in Timing Lead Generation Tactics

I read an article this morning about the importance of integrating email into lead generation programs. As a long time lead gen specialist, it seems obvious to me to use email as an integral driver in direct marketing and not just for customer newsletters. In fact, since email marketing is among the least expensive media [...]

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Invention of the Week #9: Cross-Dressing Dogs

Independent inventor Irene Bray wanted her dogs to strut their stuff in style AND comfort … and she enlisted the help of Invention Home to assist her in finding marketing/licensing opportunities for her invention, “Dog Hats”. In keeping with some of the recent dog-related inventions I’ve been highlighting, you might get a kick out of this [...]

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Cathy Kerns’ Success – Part 2

On Tuesday, we talked to Cathy Kerns, KernsAble Enterprises, Inc. President and creator of Style Stick Fashion Accessories for Gently Assisted Walking. Here is the remainder of that interview and more great tips from Cathy:  What marketing activities worked best for you to increase sales? We discovered very early on that our customers were going to be [...]

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Top 5 Reasons Why You Should Be On Twitter

Without a doubt, one of the hottest things in social media networking these days is Twitter.  The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service in October 2008 as its popularity grew by 343% last year.  The site also received tremendous press last year with [...]

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3 Ways to Improve Your Website Today

You should continually strive to improve your small business website in order to maximize the value of the site to your business. But where to start?? To that end, here are three relatively simple steps that you can take to make improvements to your website today: 1. Review Your Analytics Have you checked your web [...]

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