The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for January, 2009

2009 Elevator Pitch Contest on at StartupNation

If you’ve been following StartupNation for years, not just months or weeks, you know that we were one of the pioneers that popularized the “Elevator Pitch”, your chance-of-a-lifetime opportunity to pitch your dream investor in a blazing 60 seconds. It was always one of the most popular segments in our nationally syndicated radio show and [...]

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The Hidden Savings in Timing Lead Generation Tactics

I read an article this morning about the importance of integrating email into lead generation programs. As a long time lead gen specialist, it seems obvious to me to use email as an integral driver in direct marketing and not just for customer newsletters. In fact, since email marketing is among the least expensive media [...]

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Invention of the Week #9: Cross-Dressing Dogs

Independent inventor Irene Bray wanted her dogs to strut their stuff in style AND comfort … and she enlisted the help of Invention Home to assist her in finding marketing/licensing opportunities for her invention, “Dog Hats”. In keeping with some of the recent dog-related inventions I’ve been highlighting, you might get a kick out of this [...]

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Cathy Kerns’ Success – Part 2

On Tuesday, we talked to Cathy Kerns, KernsAble Enterprises, Inc. President and creator of Style Stick Fashion Accessories for Gently Assisted Walking. Here is the remainder of that interview and more great tips from Cathy:  What marketing activities worked best for you to increase sales? We discovered very early on that our customers were going to be [...]

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Top 5 Reasons Why You Should Be On Twitter

Without a doubt, one of the hottest things in social media networking these days is Twitter.  The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service in October 2008 as its popularity grew by 343% last year.  The site also received tremendous press last year with [...]

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3 Ways to Improve Your Website Today

You should continually strive to improve your small business website in order to maximize the value of the site to your business. But where to start?? To that end, here are three relatively simple steps that you can take to make improvements to your website today: 1. Review Your Analytics Have you checked your web [...]

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Entrepreneur Turns Hardship into Successful Business

After being diagnosed with multiple sclerosis, Cathy Kerns found that there was a need for fashionable walking canes and started KernsAble Enterprises, Inc. Today, Cathy is a successful business owner who turned a negative into a positive. Read her inspiring interview below: Tell us how you got the idea to start your business and why [...]

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Do Your Email Campaigns Measure Up?

What’s Average? One of the most common questions in email marketing is  “what’s an average response?”, or what’s a “good” open, click, bounce rate? Everyone wants to compare their results to the average and validate if their campaign results are “good”.  There are benchmark metrics for all email stats, but they vary widely by industry, [...]

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StartupNation.com, 2008 Summary by the Numbers

Thought I’d share some internal information about StartupNation and its performance as derived from Google Analytics over the year gone by. I figured, you, our coveted members and new visitors, deserve complete transparency. So here goes, in the form of a 2008 vs. 2007 comparison: 2008 vs. 2007, and % change     1) Number of Visits: [...]

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Invention of the Week #8: The Doodle Daley

This week’s invention was created by Susan Drexler, who decided she needed a better way to clean up dog messes in the yard. If you’re tired of stepping in your dog’s “Doodle” or cleaning it up each day with a plastic bag that makes your regular trash can smell, Susan Drexler has the solution – her [...]

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Small Biz Owner Gets Voice Heard in Senate

Instead of waiting around, Andrew Field, founder and president of PrintingForLess.com, and an award-winning entrepreneur, created his own economic stimulus plan for small businesses and sent it to U.S. Senator Max Baucus, chair of the Senate Finance Committee. Senator Baucus took note, and now, Andrew’s idea is spreading across the nation. It was featured on [...]

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Laid Off? Do This to Run Your Own Business

You just got fired for the last time. Now you’re in charge of the hiring / firing policy. Why? Because you are starting your own business… FINALLY.   To hang the “BOSS” sign on your door, here are 5 quick tips:   1)      Play to Your Passion: Figure out what turns you on – if [...]

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Invention of the Week #7: Dryer Shoe Holder

This week’s featured invention is the ” Dryer Shoe Holder”, which was invented by Richard Jackson, Sr. and Glenda Jackson.   Richard and Glenda have an issued US Utility patent on their invention.    Along with the winter comes snow, sleet, slush…and ultimately grimey, muddy shoes.  Dryer Shoe Holder was developed to help consumers launder their tennis shoes, without all that bumping and banging around in [...]

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Costco Magazine “Recession Busters” Article

They edited my article down a bit and ran it in their January Costco Connections Magazine. Thought you might enjoy it without the edits… Buck the Recession Recession. What recession?! Or so goes the attitude of some business owners in this tough economy. Take heart – they’re among a substantial number of businesses that are [...]

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Contract Terms, Part Two: Parties

“The common law doctrine of privity of contract means that a contract cannot (as a general rule), confer rights or impose obligations arising under it on any person except the parties to it.” 2004 edition of Chitty on Contracts In my last post, I dealt with indemnification clauses.  This time, I want to deal with [...]

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Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]

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My Dog, One Life-Loving Animal

The word “Animal” seems to fall so short. Here’s an update about Max for those many of you who expressed concern, support and love when I last blogged about his heartbreaking cancer diagnosis. First of all, he’s alive and happy, constantly at my foot in the StartupNation World Domination Headquarters (in the spare bedroom). He [...]

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How to Email Old Contacts in the New Year

At a recent email marketing workshop, several audience members asked me about old lists of customers or contacts they’ve gathered but have never emailed. Should they email them? Do they need to get permission again? All of these questions focus on the gray area of getting started building your email marketing list. Have any of [...]

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Invention of the Week #6: Expandable Power Strip

This week’s featured invention is the ” Expandable Power Strip”, which was invented by Yekusiel Teitelbaum.  Mr. Teitelbaum has an issued US Utility patent on his invention.    Most households contain multiple charging devices for cell phones, handheld gaming systems, cameras, MP3 players, etc.  The large plugs are bulky and sometimes prevent adjacent plugs from being used at the same time.  Expandable Power Strip enables the [...]

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