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Archive for 2008

Leader and High Earner

Not too long ago I participated in Cycle Oregon, a weeklong bicycle tour. Seventeen hundred riders pedaled an average of 75 miles each day through remote eastern Oregon. At night we camped in ad hoc tent cities planted at various locations along the route: rural high school football fields, small town parks, or wheat fields. [...]

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Nobody Wants New?

I just returned from the ABC Kids Expo in Vegas this past week.  The show is a children’s industry tradeshow that connects children’s manufacturers with buyers from specialty boutiques, department stores, and chains.  Buyer traffic was down as the case with most shows; however, I couldn’t help but notice a reoccurring theme throughout the five [...]

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Getting Back To Basics: Lessons From My Interviews

When I first started social venture labs, I drew inspiration from companies who were classic examples of triple bottom line organizations like Burt’s Bees and Life Is Good. The owners of these kinds of companies went from living out of their cars or without running water, to earning over several hundred million while including communities [...]

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The Roots of America. The Roots of Your Business.

It’s Sunday, September 6, and Linda and I are in Philadelphia. We stand in a pouring deluge – the brunt of tropical storm Hanna is upon us – as we wait to enter Independence Hall, located in the city’s Historic District. Drenched despite our umbrellas, 30 of us enter the annex of the building. We [...]

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Working with the Big Boys

Landing a large account can be an exhilarating experience for a young company and you can’t help but daydream about the possibility of “overnight success”.  Just around the corner… redemption for all those long hours spent fine-tuning your product, reciting your elevator pitch in the mirror, and packing orders until 2am.  While getting an initial [...]

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How Important is List Segmentation?

Attracting the attention of a current or potential customer with new products and services is getting harder and harder. Each day, email marketers are analyzing how to increase click through rates and reestablish their return on investment. Segmenting your email list of contacts enables you to select a portion of your audience for targeted marketing. [...]

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As the Wise Man Said…Patience is a Virtue

Over the past few days I feel like the legwork I have done in the past three weeks is coming to fruition. I am putting together a nice compilation of fabric vendors and am wishing I hadn’t given my email to the Hong Kong Trade Development Council as my inbox is full of introductions from [...]

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Getting On The List

I just attended an event where Edie Hilliard gave a short talk on her experience in the radio industry. We all want to be “on the list.” It almost doesn’t matter which one—it could be anything from a VIP list for an event to an approved vendor or being the go-to guy. A certain amount [...]

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Use PR to Boost Sales Fast

On Tuesday, I talked about how to use PR during tough times. Here are a few more tips to help you boost sales and awareness without spending money: Talk to your customers. How often do you reach out to your customers? If you are not already doing so, try to send out valuable information and tips daily [...]

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Trend Forecasting…Science or Being Aware??

When I hear the words “trend forecasting” I used to think there were people (trend forecasters) who had a special knowledge and were privy to the inner workings of the world before anyone else.  I recently had the opportunity to hear the Fall 09/10 trend forecasts from major forecasting firms in the fashion industry including Promostyl, Doneger Group [...]

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Buzz Term: Sustainability

from The Environmental Leader… The term “sustainability” peaked on blogs, boards and discussion groups after the February 25 telecast of The Oscars as Al Gore’s “Inconvenient Truth” took home the Oscar for Documentary Feature. Nonetheless, “sustainability” has remained a persistent issue in the blogosphere, with buzz levels on this term up 169 percent in July 2007 [...]

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What story are you telling?

In a recent blog post Drew McLellan tells the story of a 1989 campaign from Crowley Webb for Garcia’s Irish Pub in Buffalo, New York. “[This] most brilliant outdoor campaign broke every one of these rules,” he says. “Every single one.”   For nine weeks in a row a new billboard would appear in the same [...]

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Do You Drop PR Efforts in Tough Times?

When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don’t? If you are at wit’s end, here are a few quick things you can do to boost sales with PR [...]

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Monday Morning Memoir

As you start up a new business there are a tremendous number of issues and dilemmas that we all face.  Since these issues are always interesting to get feedback on, I have decided to dedicate the “Monday Morning Memoir” (posted on Mondays) to a current issue my business is facing.  I will outline the issue [...]

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Top Ten “First Things My Evil Assistant Would Do”

Rich has asked what would the first thing my assistant would do. Unfortunately, the first things my assistants have done was to start mucking things up. The second thing they do, once they’re good and trained, is leave. What I would like is an Evil Assistant. Sort of a Voodoo assistant. If I had an evil assistant, [...]

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The first thing you’d have an assistant do…

Some of you may want to jump in and comment on “the first thing you’d have an assistant do” if you actually had one. http://www.startupnation.com/forums/13043/1/1 Some fave’s so far: “make the coffee” “clean the house” “filing, without a doubt” “do tender lovin’ care for clients who need it” If you’ve had an assistant and no [...]

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Creating an Identity with Branding

As an entrepreneur you wear many hats, we all know that.  It’s one of the things that makes being an entrepreneur so exciting.  At the same time you are developing your product, you’re ensuring everyone is on task, trouble shooting “situations” (otherwise known as problems), hiring contractors etc. etc.  In this all encompassing process don’t [...]

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Email Bounces

An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out emails. By understanding how email bounces work, it will help ensure a higher deliverability rate for each of your campaigns. [...]

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