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Archive for 2008

Do you rely on press releases too much?

  It’s early in the morning, and I am answering another e-mail from a brand new entrepreneur. He “needs” a press release written ASAP.  I respond to discover more information. Basically, he’s another new business owner offering a significant discount for his new product. Now, this may have involved a lot of time and work [...]

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Bookshelf: Where Have All The Leaders Gone?

One the same trip back from Hartford, I picked up Where Have All The Leaders Gone (Lee Iaococa) and it rocked me in the same way Team Of Rivals did (Doris Kearns Goodwin). One the heals of my last post on Drucker, Iaococa practically reaches out of the pages, takes you by the collar and [...]

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To Launch or Not to Launch

I have been working steadily towards launching my clothing line and now that I am at the point where I can really get the ball rolling I am hesitating a bit. The economic climate is such that it is not necessarily conducive to launching a new product. Other SUN bloggers have been saying that buyers [...]

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Book Shelf: Peter Drucker’s Managing Oneself

So I was on a return flight from West Hartford coming back from a family event and wondering the Hartford terminal for something to read. I came across the Harvard Business Classics series–clever way for them to make even more money… Managing Oneself got my attention.  Every line read like the sage advice you wish you [...]

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What’s Your Excuse? Do it Now!

I just returned from a visit to Detroit. My Aunt Margaret died unexpectedly, and I wanted to pay my respects to this wonderful woman who touched the lives of everyone she met. It just goes to show you that things can happen when you least expect it…whether you are ready or not. With this in [...]

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5 More Refreshing Approaches for Your Email Newsletters

 Last week I briefly discussed five ways you can refresh your newsletters using several different style approaches. Today, I will provide you with a few more ways you can improve your email newsletters. Benchmarking and Statistics —Customers and prospects are eager to hear how your company is performing. Providing benchmarking information and industry statistics will [...]

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Monday Morning Memoir- Start Up Thoughts

  Welcome to the Monday Morning Memoir September 22, 2008.   I have been thinking about the organic process of product growth and brand identity.  While I was working on my MBA the professors would teach that every company knew what their product and brand identity was at the startup phase of the company.  What’s [...]

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A Rocky Start For eBay’s New Selling Format

 

As of this writing,  it is unclear if this issue has been corrected.

I do not root against eBay.  eBay needs to be successful in order for the 1.3 million sellers on their site to be successful.  eBay is and will hopefully continue to be a big part of my business.

Let’s just hope eBay gets all these bugs worked through in the next 30 days, because Thunderbirds are go for the holidays.  We still have to get through capped shipping and the removal of money orders/checks as payment in October.

Crossing his fingers,

Kevin

http://buybackmadness.com

http://inflatablemadnessdvd.com

kevin@inflatablemadness.com

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Hi gang, eBay’s had a tough week. Not that it hasn’t been a tough week in general.  Lehman’s gone.  AIG is getting bailed out (I bet that makes Lehman happy – if they would have waited 3 days, maybe they could have received part of the $600 billion the gov is forking over to save [...]

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Retail Temperature….

Being an expert at placing products into retail…trust me when I say even in economic hard times….stores are still buying, and entrepreneurs are still selling. I revisit the point that in these unsure hard times, if you have a product that people really need, they are going to buy it, no matter what. People will [...]

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5 Refreshing Approaches for Your Email Newsletters

A common problem that email marketers face is the lack of a fresh approach to each of their email newsletters. More times than not, the focus lies on the quantity rather than how the information is presented. Below, I have included a few content approaches to improve your next newsletter. Case studies- Develop a case [...]

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A Lesson Learned from the Italians

I recently had the opportunity to attend Milano Unica, the premiere textile show in Italy. It is an exhibition of European textile manufacturers and is the unification of five previously separate prestigious Italian textile fairs; Idea Como, Idea Biella, Moda In, Prato Expo and Shirt Avenue. Each show is known specifically for a certain textile, [...]

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Did the Sharks Attack? Taking Risks-Part 2

On Tuesday, I left off telling you about the sharks I encountered while scuba diving. Well, after a brief, “stare down” with the sharks, I headed towards the cave opening and left their home. It was nerve-wracking, but it was truly the most exciting dive I’ve had so far. In fact, after the initial nerves subsided, [...]

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IFA’s Franchise Appreciation Day Recap – Current Political Issues Facing Franchising

Earlier this week I attended the International Franchise Association’s 9th annual Franchise Appreciation Day in Washington, DC. Over 500 people, franchisors, franchisees and industry suppliers, gathered together to discuss the current economic and political picture and visit Congressional men and women to present their views and stances on the major political issues facing small businesses [...]

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Customer Retention

A few weeks ago, I discussed the importance of building great customer relationships. In this blog post, I would like to expand on the topic and focus in on how to keep customers within your reach, while steadily increasing your return on investment. According to this year’s Email Marketing Census by e-consultancy.com, retention makes up [...]

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Take Risks to Boost Confidence and Publicity

It’s about 4:30 a.m. on Tuesday morning, and I’m recovering from a much-needed vacation. Right now, the jet lag is killing me. Yes, I’m one of those people who usually need a “vacation from the vacation.” But it’s worth it! A vacation gives you time to rest and relax, but it also provides the opportunity [...]

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Why We Had Kids… For Social Networking Help

I guess my husband and I always had in the back of our heads that we would have kids, so that when we were old and grey we would have someone to push around our wheelchairs, or at least extricate our Rascal scooters when they get hopelessly wedged between oddly out-of-date pieces of furniture. I also had [...]

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