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Testing Promotions through Email Marketing

The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from a variety of vendors. To cut through the noise, you should consider using effective promotions within your email campaigns.

Many Email Marketers fail to recognize when preparing their email campaigns is the importance of testing messages before they are sent out.  Sending out your promotional emails to a small group of people is a great way to understand what really drives your message. Even more, your test audience can give you substantial feedback that can greatly impact the effectiveness of your messages.

Another reason to test your promotions through email marketing is because it can dramatically affect your other communication channels. By sending out well crafted emails and tracking the results, you can save both time and money before investing in other marketing materials, such as direct mail.

Thanks for reading. I will be back soon to discuss more tips on email marketing.

Cheers,

Ryan Allis

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The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from a variety of vendors. To cut through the noise, you should consider using effective promotions within your email campaigns. Many [...]

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Good Idea- Monday Morning Memoir 11/10/2008

When you’re running a business you never have a minute to just think.  “Focus time” helps to just unwind those thoughts and get in touch with the answers.  Once a week I turn off the office phone, my cell phone, close the door and place an appoitnment in my calander called “focus time”.  I try to only do [...]

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Localizing your Email Marketing Campaigns

Initiating worldwide email campaigns can be great for business. What better way to grow your company than to expand your product or service and tackle international markets.If you’re a company that is new to doing business internationally, you might find it hard to tailor your email campaigns so they are well received by readers in [...]

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Contractor Sourcing

I consider yesterday my first official step into the world of manufacturing.  It was far less intimidating than I had imagined.  I found the contractor through my best information source, the Fashion-Incubator Forum.  There are other methods to find contractors including the American Apparel Producers’ Network   and ThomasNet among others.   Amazingly enough, this company is actually located [...]

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