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Archive for 2008

The Importance of Good Subject Lines

In the last post, I covered the cleaning and maintaining of your contact lists to help maximize the deliverability for email newsletters. Today, I will review the importance of good subject lines in your email messages.  Have you ever received an email from an unknown source with a subject line that says something like, “SALE [...]

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Kick-butt customer service transformed me

Want to know how to make a customer loyal? And how to get the most out of your relationship with your customers? It’s simple. Do what Patagonia does. Here’s a quick, real-world experience I just had and it blew me away and made me a Patagonia loyalist for life. Background: I bought a shell jacket [...]

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Cleaning up and maintaining your contact lists

Last time, I talked about the benefits scheduling your email newsletters for future delivery. Today, I’m going to talk about properly maintaining your email contact lists. Cleaning and maintaining your email contact lists maximizes your company’s potential of having your email newsletters reach your customers on a consistent basis. This gives you the possibility of [...]

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Alltop: A Site About Everything

I recently received an email from Guy Kawasaki about Nononina’s new venture, Alltop, and specifically the Alltop Small Business Section. Alltop is a collection of stories from "all the top" sites on the web in a single-page aggregation. The small business section includes links to sites like Escape from Cubicle Nation, Fast Company, Inc, and [...]

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Dramatic eBay Fee Changes Cause Lunar Eclipse!

Hi gang, Well, this is a day for the record books!  Today, eBay launched all of it’s fee structure changes.  Gallery is now Free! My fees went down!  No wait, they went up! No wait, they…er, what kind of seller am I?  Carry the one…times 12%…did they go up or down?!  Ummmm… Media sellers get [...]

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