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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for 2008

Understanding Your Audience

When you receive an email, do you ever think of what compels you to open the email in the first place?  Maybe you recognize the sender or perhaps the subject line catches your eye. As an email marketer, it is important to always construct your emails to cater to the habits of your readers and [...]

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Got a last minute interview? What to do next…

It’s 6:00 a.m., and I just finished responding to a fellow, StartupNation entrepreneur who needed some help. She has a wonderful opportunity to show her products on a local television program and asked me what to do next. Since many of you may run into this same “happiness problem,” here are a few suggestions I [...]

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Now I’m the Expert

Have you got those calls yet? You know, the calls or the in-the-grocery-store chats from your old co-workers, or ex-bosses who are looking at their jobs and thinking maybe the security of a full-time job wasn’t such a secure thing after all? And they heard you started your own business and are doing quite well, thank [...]

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Economy Got You Down? 9 Things to Do NOW

With the non-stop news reports of Wallstreet’s record losses, the rising unemployment rate, and the dismal forecasts for holiday spending, it’s easy to become paralyzed with fear of the unknown.  While there may be several factors effecting the economy and markets today that are out of our control, there are plenty of things that we [...]

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Have you heard of Meetup??

Google…what an amazing tool.  Not too long ago I entered a google search “South Florida fashion networking” and found this great website called Meetup.  It’s a site where Meetup groups are organized within various industries, activities, etc. across the U.S.  You can search the database for a Meetup group near you and find out when [...]

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Making the Most of Email Marketing in a Faint Economy

As the economy begins to slow, more companies are taking a valiant approach to conserve resources. When corporate budgets are tight and businesses are looking to cut costs, they tend to first review and often cut marketing expenditures. Utilizing email marketing campaigns often prove to be an inexpensive method to reach customers during economic downturns. [...]

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Out of work? Consider buying a franchise

Tough news in Charlotte, NC earlier this week. Wachovia Corp, one of the largest companies in Charlotte and the 6th largest bank in the United States, was purchased by Citigroup (Stock ticker C). 5,000 people were let go on Tuesday and I’m sure more will be before the end of the year. When the unemployment [...]

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7 Must-Ask Questions When Seeking New Career Training

On Tuesday, Katie Yeakle, executive director of American Writers & Artists, Inc., shared her small-business wisdom with us. Today, she provides valuable advice on seeking legitimate training for a new career.   Katie Yeakle, American Writers & Artists, Inc. Executive Director       What are some things to be aware of when looking for the [...]

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Who Needs Money?

Like all of us…… I like to pass on information that can help entrepreneurs. I found this site that gives great resources on business funding. Check out www.netpreneur.org and look under the funding section.  From angels to VC’s, it’s all here. Funding is that ugly word most entrepreneurs do not want to hear, or have [...]

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Privatizing profits and socializing losses gets you

squat. Social venture labs doesn’t often cover political or financial markets, but this is an exceptional time in our generation. They shy away from defining specifically how it will affect everyone on Main Street, but they all agree that everyone will be touched by it – so it’s worth a mention. There is little doubt [...]

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How to get on the cover of a book

If you listen to our podcasts, you recently heard my interview with Rick Smolan, a new friend and someone whose books I’ve long admired. He’s the photographer-turned-entrepreneur behind all those coffee table books that start with this in the title, “A Day in The Life of…”.  He started with “…Australia” and from there went on [...]

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If Your Product is Not a Necessity There is Still Hope

A hot topic of conversation as of late has been recession proof products, items that people need instead of want. Well, unfortunately there is a whole world of people selling products that are not necessities, particularly in the apparel and beauty industry. Companies in these industries are reacting to the harsh economic times along with [...]

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Quality Control for Your Emails

 Have you ever received or sent out emails that have misspelled subject lines, faulty images, or broken hyperlinks? The quality of your email can not only do damage to your campaigns, but more importantly it can affect your email lists, your reputation, and even your bottom line.  With a little preparation and quality control, you [...]

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What Part of Work From Home Don’t You Understand

I have a slight problem with the whole home-entrepreneur gig. Apparently, to you, me, and the rest of the Startup Nation, working-at-home means that you are WORKING at your HOME. That seems clear enough. However, the deluded, including the hubby, sometimes slip into thinking that if you WORK from home, you’re actually just sitting around [...]

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Cool Work for Yourself Tips from AWAI’s Katie Yeakle

If you are struggling to start a business and work for yourself, check out these tips from Katie Yeakle. As the executive director of American Writers & Artists, Inc., Katie has helped people successfully develop new skills to purse their dream lifestyles since 1997. Katie Yeakle, American Writers & Artists, Inc. Executive Director     [...]

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The Big Idea Asks for Help

The producers at The Big Idea called asking if I’d make myself available to help out one of their viewers in need. His name was Tony, and here was his situation: He’s a dad of four kids, got let go from one job accepted a new one and that company went bankrupt right before his [...]

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Franchise Organizations Secret Shop Employees

It’s travel season … last week Washington, DC for Franchise Appreciation Day and this week Franchise Update’s annual Franchise Development Conference at the Drake Hotel in Chicago, IL. The conference agenda is helping owners of franchise organizations (in a peer to peer environment) understand the present franchise sales environment and gain valuable insight for improving [...]

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Using Transactional Emails to Magnetize Customers

You have crafted your email campaigns, sent them out to your subscribers, and have received a decent amount of responses. Now what? From a business standpoint, you want to influence repeat purchases and ensure that customers are satisfied with your product or service. Improving your transactional emails will get you one step closer to higher [...]

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I Appeared on ABC News Now – Promoting Home-Based Business

I appeared on ABC News Now, ABC’s online initiative, in an interview with Tory Johnson. She was great and it was yet another opportunity to offer advice for smart home-based business practices as well as to encourage people to enter the 2008 StartupNation Home-Based 100. Click on the screenshot directly below to view the video. [...]

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Everyone Assume Financial Crash Position

Ever watch Airplane? Or did I just reveal my status as dinosaur. (If I didn’t, my kids will be the first to tell you how ancient I am sooner or later anyway.) But I digress… as usual. In the movie, when the passengers were asked to assume “crash position,” they immediately started to scream, wave [...]

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