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Email Marketing Review

Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns.

  • Use quality control for your emails. You can reduce the amount of errors found in your emails by checking your contact list, Clicking all links including links associated with any images in your emails, and proofreading and verifying important information.

  • Keep your branding consistent. Use a template to capture the look and feel of your company’s website or establish a clear and concise layout from one email to the next.

  • Segment your lists. Using list segments allows you to send to a specific portion of your list according to common criteria. For example, you can create a segment that only contains contacts that live in California. Then, you can send an email to those contacts that only contain information pertinent to California residents.

  • Send out surveys for quality feedback. A survey is a great tool because it allows you to hear the opinions of all your customers and gives them a chance to describe in detail what they like and do not like about your product or service.

Thanks for reading. I will be back soon to discuss more tips on email marketing.

Cheers,

Ryan Allis

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Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns. Use quality control for your emails. You can reduce the amount of errors found in your emails by checking [...]

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You Don’t Need No Stinkin’ Publicist

It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]

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This Year, It’s Turkey Tandoori-Style

Well folks, next week is my favorite holiday. I love the family time, I love the non-material/inclusive nature of the holiday, and of course, I love the food. But there’s one thing I love more: Inspiring people to start and grow successful businesses. That’s why I passionately accepted an invitation from Franchise India, Asia’s largest [...]

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Segmenting Email Campaigns: What Criteria Should You Use

Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier. Segment your campaigns with more than just [...]

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Faces and Blogs and Tweets, Oh My!

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]

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When the Going Gets Tough, The Tough Get Networking

This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier.  However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy [...]

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