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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for 2008

Fabric Sourcing in NYC

Warning…this post is more industry specific than I’ve been recently so if you are not interested in fabrics this is probably not your cup of tea.  At the end of this week I am going to NYC to round out my fabric sourcing venture.  I am completely psyched and have done some legwork prior to [...]

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Losing Key Employees

In my small business, Centratel, each of our half-dozen key management people has had several years of on-the-job experience. Training managers to operate a telephone answering service is a long, drawn-out affair because it is necessary to understand a myriad of technical details and random facts. The introduction of documentation speeds up this training process, but [...]

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Email Marketing Preparation for the Holidays

Based on a SLI Systems “Trends in E-Commerce” 2008 survey, email marketing is considered one of the top three E-Commerce tools used by retailers. Participants of the survey also agree that many online tools such as email marketing, social media tools, and mobile technologies will make an impact on their marketing campaigns in the next [...]

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Cool, No-Cost Offers for Small Business Owners

I’ve been receiving several exclusive offers specifically to help small business owners. And since the economy is tough right now, I thought I’d share these free offers with you, my fellow StartupNation entrepreneurs: – Got an innovative, recession-busting marketing strategy that is helping your small business boost sales? If so, you may want to enter [...]

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Out of Work? Consider Buying A Franchise – Part 2

Earlier this month we discussed different options for those who are currently unemployed or recently heard they will be receiving a severance package and asked to look for different opportunities. While buying a franchise isn’t for everyone,  considering the idea is always a possibility after leaving corporate America. Shortly afterwards, I read this article  in [...]

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Inside the Angel Investor Mindset

Angel investors have become more cautious in light of the recent economic uncertainty, trying to reduce their risk exposure by including more angels in each deal, according to the Angel Market Analysis for the first and second quarters of 2008 released by the Center for Venture Research at the University of New Hampshire. According to [...]

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Do you measure “the goods?”

Nations measure GDP. Big Businesses measure Profit and Revenue. Small Businesses measure People measure…their weight. Is the focus on these measures getting us to where we need to be? Probably not. Think about it: if you buy into the (very true) notion of “if measure it you can manage it,” than you get what you measure. The measures in [...]

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An Entrepreneur’s Day Out or Why I Shop Alone

Entrepreneurs are different, that’s a common theme on Startup Nation. We work differently. We think differently. And, by the looks of my Startup Nation profile pic, we dress and wear our hair differently. But, maybe that’s just me. A case in point: I went shopping with my friends. They’re your average corporate hard-charging, salary-seeking, bonus-pimping 40-hour-a-weekers. [...]

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Save Money- Send a FREE Press Release!

I remember the days when you could send a press release free of charge on most news wire services, not so much anymore. I am always looking for ways that entrepreneurs can get the word out and get noticed. Help them find a good bang for their buck, and the most cost effective way to [...]

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Ethical Thoughts…

It’s a pretty well known fact that your brand needs to stand for more than just your product these days.  One of the best avenues to communicate your brand’s core values is through a non profit association.  In planning the branding concept for my clothing line I had been struggling with which non profit organization [...]

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A eBay Seller On Fire In The Startup Nation 100 Contest!

Hi gang, For those of you who have entered the Home Based 100 contest right here on StartupNation, best of luck! Mr. John Lawson,  aka ColderIce,  is burning it up right now!  He’s a big time eBay seller and a social marketing expert (he’ll Twitter you to death!) Best of luck,  John! Here’s his entry: [...]

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Ways to Develop Your Email Lists

So you have written and produced material for your next email campaign but have you found your audience yet? Establishing a valuable list of email recipients can often be hard work. A key factor in building effective email campaigns is to use different methods to grow and build your email lists.   One way to get [...]

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Ant or Grasshopper?

Do you plan for a crisis? Of course not. But you can plan yourself out of one! Let me weigh in here with another question: Who do you want to be? The person who goes on a hike  prepared with the Ten Essentials? Or would you rather be the one that blindly walks along and [...]

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Finding the Right Small Business Lawyer

Hiring a lawyer can be intimidating, confusing and overwhelming. How do you know who is good and who will be a good fit for your business? Unfortunately, there aren’t really any central databases you can go to get reliable information about attorneys and their track records. But here are some ways to gather information about [...]

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Hey, Green Business, is regulation a good idea?

·         How does environmental regulation affect your small businesses? o    Additional taxes? o    Ability to get loans? Credit? o    Required compliance to unnecissary rules? ·         Are self governing goal setting more effective? How have you been able to get out in front of the economic or environmental climates by o    Aligning with government initiatives? o    [...]

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Boost Sales with a Good Presentation

Hi Fellow StartupNation Entrepreneurs, Speaking in front of potential customers is a great way to generate new business. Plus, this is a hot marketing activity now since it doesn’t cost a lost of money to give a presentation. But before you hit the stage, you’ll want to prepare accordingly. To avoid boring your audience to [...]

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Would You Like Fries With That Outsourcing?

I’m a big fan of Fast Company (both online and off). When I travel, the magazine is always in my briefcase.  If they offered an App for my iPhone (like The New York Times App) I would be a faithful subscriber. You get my drift … So I was catching up on my Fast Company [...]

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Installing a Preventative System

Sometimes we install a system and it doesn’t do much. We achieve the desired effect by the mere existence of it. At Centratel, we knew a few of our employees spent time “cruising the net” on company time. It was impossible to track these sleight-of-hand excursions and the closest we could get to managing the [...]

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Take me serious, or else!

Stella has it right. How do we get taken seriously about being sister-preneurs. This may sound kinda funny for some, however, for those of us who know what this is like with a significant other….it is not a laughing matter. We want to be taken seriously.  My husband, I love to death and have been [...]

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