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Archive for 2008

Measuring the Body

Here’s an excerpt from Sam Carpenter’s book Work The System: The Simple Mechanics of Making More and Working Less…        Eight years ago, in the depths of my workplace chaos, I was also dealing with a very sick body and an exhausted mind. I was delirious during the day and couldn’t sleep at night. My doctor [...]

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Managing Your Sending Reputation

As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email receivers can play a huge role in your overall sending reputation.  In order to leave a good impression with gatekeepers [...]

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Determining a Price Point

I am now in the process of designing and costing my first collection.  Originally, I had wanted to offer an upper moderate priced collection of women’s clothing using natural fabrics.  Well, I have found the numbers just don’t make sense.  I started to question my desire to use fine fabrics such as silk and linen and [...]

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Think Positive in Tough Times

Negativity surrounds us. But now, more than ever, it’s important to stay positive. After all, it can be really easy to spread negative comments and get caught in a downward spiral of hopelessness. Don’t let it happen to you! Toxic communications and people can be detrimental to your health and hurt your business. Without knowing [...]

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Hay Hotels…Anyone?

Interesting article in the NYTimes: Leave it to the Germans to combine livestock with lodging. In the last decade, hundreds of farms throughout Germany have transformed old barns and potato warehouses into heuhotels, or hay hotels, where guests spend the night on a bed of dried grass. The eco-friendly hotels (no sheets to change) are [...]

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Gone Missing

Several years ago we had our house remodeled. Immediately after, we “flipped” another house. In both cases, numerous subcontractors, both experienced and inexperienced, did the work.  Linda was the interior designer. I was the general contractor.  In this world of framers, plumbers, electricians, roofers, and concrete specialists, there is an interesting commonality among inexperienced subcontractors: [...]

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The Evils of Multi-Slacking

Home entrepreneurs are highly efficient people. They have to be; if they miss that mortgage payment, they lose the “home” part of that title. We’re expected to write, edit, post, design, build, market, sell, and 2.3 gazillion other duties to get our business off the ground, or at least out of the guest bedroom. Oh, yeah, and [...]

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Public Relations and Politics-Question Everything

As a small business publicist, I’ve been watching all of the political debates and television commercials with much interest. Some of the comments and images anger me and others make me think – “Is that true?” Beware of media opinions. As many of you know, PR specialists carefully train candidates on what to say and [...]

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Financial Turmoil – Monday Morning Memoir 10/20/08

I’m sorry it’s been so long since I last wrote. The last few weeks have been filled with market turmoil and internal growth struggles.  As the Presidential race heats up it appears as though the markets will take their time recovering. The crash of ‘08 will be felt for a long time. Frankly, I have [...]

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The Tip System

Here is an evaluation system, albeit waggish. It’s about tipping in restaurants, and I’ll preface things by saying I don’t believe a tip is a diner’s obligation. It’s a tip—something extra that one earns if the service he or she delivers is at least good.  Linda and I sit down for a meal in a [...]

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Fabric Sourcing Trip Report

I am back from my fabric sourcing trip to NYC which I must say was very successful.  Though, I do wish I had more time as I was only there for a day a half (business time).  I was able to make some great connections and will soon be placing my first sample orders!  Following, [...]

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Politics, Small Business and Franchising

Each day I receive at least one political email, a “forward from a friend” … typically someone imposing their political views on a regular email list of friends and family. Today I received a pull down from a Wall Street Journal article , A Liberal Supermajority, Get ready for ‘change’ we haven’t seen since 1965, [...]

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Email Marketing Holiday Checklist

In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday season. Today I am going to share a checklist to ensure you have covered all the bases before sending out messages to your recipient lists. Review results from last year. What worked and didn’t work? Analyze results [...]

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Can Trendsetting = Cash in Today’s Marketplace?

Among the constant influx of bad news I came across an article from Forbes singing the praises of emerging designers.  While this article talks mainly about fashion designers, I believe it can translate to other industries as well.  The bottom line is that retailers are looking for new ideas to excite and motivate their customers [...]

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Invention of the Week #1: Critter Litter

Going forward, I will include a new “Invention of the Week” here in my blog (in collaboration with InventionHome, one of the few legitimate invention commercialization companies).   This week, we kick it off with… “Critter Litter“.       Critter Litter was invented by an intrepid entrepreneur by the name of Barbara McNew. Barbara’s [...]

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The Cardiovascular Equipment Sign-Up System

Here’s a remove-the-system-altogether scenario. It’s the ultimate in simplifying things. My staff and I take delight in chucking unnecessary Centratel protocols. System-elimination is great to see in personal life, too.  The cardio room at the gym where I work out is equipped with dozens of treadmills, step climbers, and stationary bikes. It’s a busy place, [...]

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3 Ways to Avoid Financial Worries Right Now

With all the negative news about the economy and world events, it can be easy to get stressed out – fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly. As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are [...]

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Stella’s Startup Cycle

I have found that inventing, starting a business up, and other entrepreneurially thingies follow the same emotional pattern as your first roller coaster ride. Step 1: I’m so excited I could just pee. This is when you size up the ride. You’re caught in the moment considering the immense possibilities of your idea. The dizzying heights and [...]

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