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Archive for 2008

Contractor Sourcing

I consider yesterday my first official step into the world of manufacturing.  It was far less intimidating than I had imagined.  I found the contractor through my best information source, the Fashion-Incubator Forum.  There are other methods to find contractors including the American Apparel Producers’ Network   and ThomasNet among others.   Amazingly enough, this company is actually located [...]

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Voting is over. Now what?

Fantastic! We don’t have to listen to repetitive campaign advertisements any longer! But the best news for small business owners now is that many media members will start focusing on stories that have nothing to do with candidates, politics or Washington. Are you ready? If you haven’t already done so, start preparing your: – Unique Story for [...]

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It’s Just the Way We Do Things Around Here

When the “Shall I do it now or later?” question comes up for a new Centratel staff member, their not-yet-disciplined internal dialogue goes something like this: “What’s the difference if I do this task now or later? I just don’t feel like doing it right now. I’ll do it later because my guess is I [...]

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An Interview with Brazen Careerist’s Penelope Trunk

While we’re waiting for the election results, I thought you might like some good publicity advice. Well, I recently I caught up with Penelope Trunk, author of Brazen Careerist: The New Rules for Success and career columnist at the Boston Globe. As a fellow entrepreneur who founded three companies, Penelope has some great tips to [...]

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Con-Post: Prisons focus on greening too

Being sustainable is something that everybody is doing, no matter where they are in life. Interesting article from MSNBC Inmates of the minimum-security facility, 25 miles from Olympia, the state capital, raise bees, grow organic tomatoes and lettuce, compost 100 percent of food waste and even recycle shoe scraps that are made into playground turf. [...]

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Manufacturing Worries

I am now ready to start shopping my designs around to manufacturers.  All of a sudden an evil little voice in my head sounded and began to evoke worries that my ideas may not be safe.  What if someone decides that yes, my ideas are great but decides to make them without involving me??  I know this [...]

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Invention of the week #3: Dual Option Tape Measure

This week’s featured invention is “Dual Option Tape Measure”, which was invented by Gene Stauffer and Steve Goecke.  Gene and Steve have an issued US Utility patent on this invention.   It can be difficult to utilize a tape measure when measuring recessed areas, such as around door or window replacements. Workers must bend or fold [...]

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Being Green, one element at a time…

I met John Barboni following a rather powerful presentation on the societal impacts of consumption given by his colleague David O’Higgins and Jason Levine. Barboni and O’Higgins have formed an interesting partnership with architects Tom Abraham and Carl Stein, FAIA. … Barboni is co-founder of elemental, a New York City-based collaborative where he and his [...]

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Max, The Day After

This post is a follow up to yesterday’s Pulling for Max, My Best Friend. First, thank you from the bottom of my heart. From Max’s, too. Below I will give you my perspectives on the day and hope that I’m speaking well for Max. Wow! What an incredible outpouring of love. The spirit of this community [...]

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A Totally True Spooky Startup Legend

Submitted for your consideration during this Halloween season. A true spooky startup legend. A teenage boy and his girlfriend were enjoying the October moonlight shining on a pond at a park just outside of town. The radio was playing their favorite song when it was crudely interrupted. It was a special bulletin and an almost frantic announcer exclaimed: [...]

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Pulling for Max, My Best Friend

“So fluffy!”    “That head!”    “What a big puppy!”    “He can hold three?!”   Variations of these words always seem to blurt out of people as they encounter the one-and-only, life-loving Maximus Sloan. Those of you who know Max adore him. Today, friends, he needs your support.   Among neighbors, it’s no secret [...]

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StartupNation Success Bill Clanton – Part Two

  On Tuesday, we talked to StartupNation’s latest success, Bill Clanton. He used press releases to catapult business sales for his new business, Quick Bridge Solutions, http://www.quickbridgesolutions.com/… even during today’s tough times. Here are some more great tips from Bill… What publicity activities do you plan to do in the future and why? I plan [...]

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Invention of the Week #2: Cruisin’ Casket

Halloween fun for grown-ups. That’s this week’s theme. Our featured invention from our friends at InventionHome this week is “Cruisin’ Casket”.  This product has an issued U.S. Utility patent, and was invented by the team of Daniel Mendez, Vicky Mendez and Daniel T. Mendez.   Cruisin’ Casket is a car-shaped coffin that enables the car aficionado [...]

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What’s Your Story??

I have been reading or more truthfully, listening to Seth Godin’s book All Marketer’s are Liars.  Seth Godin is the author of the best selling marketing books over the past decade.  Let me clear the air, he doesn’t actually believe that all marketer’s are liars.  The title, I think is mainly to attract attention and stir up [...]

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Retail Product Survival……..How it’s done!

Getting your product onto a mass retailer’s shelf is only the tip of the iceberg when it comes to product success. Once the product is placed….it goes into the Survival Mode! Have you ever looked down the aisle at your local Walgreens? What is it that you see? PRODUCTS, millions of them; this friend is [...]

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Staying Connected by Using Surveys

Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers’ minds. Today I am going to discuss how you can leverage surveys to get the most information from your audience. A survey is a great tool because it allows you to hear the opinions of [...]

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A StartupNation Entrepreneur Shares His Success Story

Have you heard about the most recent StartupNation success? After using the StartupNation site just like you are now, fellow entrepreneur Bill Clanton hit it big with his new business, Quick Bridge Solutions, http://www.quickbridgesolutions.com/. Although he is currently swamped with new orders, Bill took a few minutes for a two-part interview. Here’s what he had [...]

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Marketing to Moms – Key Statistics

The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008.  The group surveyed 1,033 Moms all with children under 18 living at home via an online questionnaire.  Moms currently spend an estimated $2.1 trillion dollars in the U.S. marketplace.  Needless to say, knowing how to reach this key demographic can give your [...]

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