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Archive for 2008

Carrying the Torch of Entrepreneurship in India

My trip to India is underway. I am speaking day after Thanksgiving on entrepreneurship. (see previous post, “This Year, Turkey Tandooori Style”). I land, work my way through a sea of drivers standing with name cards for their clients, find mine and walk out into the parking area with him. Next to our car is [...]

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Thank You!

Since many of us will be busy getting ready for the Thanksgiving holiday this week, I just wanted to take a brief moment to thank you for reading my blog entries and providing your insights and comments. I hope you have a wonderful Thanksgiving full of fun, family and friends! Melanie

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Can Cutting Seconds Cut Costs?

As the old saying goes, “Time is Money.”  Big retailers such as Gap, Limited Brands, Office Depot, Toys R Us, and the Meijer grocery chain are all jumping on this bandwagon as they try to squeeze as much profit as possible out of the upcoming weak holiday shopping season. (Read more here from the WSJ, [...]

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Noise?-Monday Morning Memoir 11/24/08

Have you ever been frustrated by employee’s who love to spread rumors and create “noise”?  In a fast growth business where you learn things everyday you need to make changes quickly.  The noise can really get in your way if you don’t get in front of it.  We have been trying to execute on this [...]

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Email Marketing Review

Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns.

  • Use quality control for your emails. You can reduce the amount of errors found in your emails by checking your contact list, Clicking all links including links associated with any images in your emails, and proofreading and verifying important information.

  • Keep your branding consistent. Use a template to capture the look and feel of your company’s website or establish a clear and concise layout from one email to the next.

  • Segment your lists. Using list segments allows you to send to a specific portion of your list according to common criteria. For example, you can create a segment that only contains contacts that live in California. Then, you can send an email to those contacts that only contain information pertinent to California residents.

  • Send out surveys for quality feedback. A survey is a great tool because it allows you to hear the opinions of all your customers and gives them a chance to describe in detail what they like and do not like about your product or service.

Thanks for reading. I will be back soon to discuss more tips on email marketing.

Cheers,

Ryan Allis

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Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns. Use quality control for your emails. You can reduce the amount of errors found in your emails by checking [...]

Continue Reading

You Don’t Need No Stinkin’ Publicist

It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]

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This Year, It’s Turkey Tandoori-Style

Well folks, next week is my favorite holiday. I love the family time, I love the non-material/inclusive nature of the holiday, and of course, I love the food. But there’s one thing I love more: Inspiring people to start and grow successful businesses. That’s why I passionately accepted an invitation from Franchise India, Asia’s largest [...]

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Segmenting Email Campaigns: What Criteria Should You Use

Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier. Segment your campaigns with more than just [...]

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Faces and Blogs and Tweets, Oh My!

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]

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When the Going Gets Tough, The Tough Get Networking

This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier.  However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy [...]

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Invention of the Week #4: Future Wrist Stick

Another cool invention this week from our partners at InventionHome. This week’s feature is “Future Wrist Stick,” which was invented by Robert Moriarty and Gary Hicks.  Robert and Gary have an issued US Utility patent on their invention. As the holidays approach and “Black Friday” nears, it’s inevitable that Christmas shopping lists are materializing, too.  Along [...]

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Part 2 with Author Jon Gillespie-Brown

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:   How are you marketing and promoting your book? The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. [...]

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Important Contract Terms, Part I: Indemnify this.

One of the mainstays of my practice is writing, or reviewing and revising, contracts for my clients. Often, I am revising contract terms written by my client or another business person, and so, understandably, key contract terms are often absent or inadequately drafted. This led me to think about what contract terms could be critical [...]

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What Sells During an Economic Downturn

Infomat recently published a very good article, What Sells During an Economic Downturn, from which I borrowed the title for this post.  It was nice to read an article about what is selling rather than how much is not selling.  The author Jason Campbell, points out that people are slowly awakening.  There has been more of a focus [...]

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Testing Promotions through Email Marketing

The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from a variety of vendors. To cut through the noise, you should consider using effective promotions within your email campaigns.

Many Email Marketers fail to recognize when preparing their email campaigns is the importance of testing messages before they are sent out.  Sending out your promotional emails to a small group of people is a great way to understand what really drives your message. Even more, your test audience can give you substantial feedback that can greatly impact the effectiveness of your messages.

Another reason to test your promotions through email marketing is because it can dramatically affect your other communication channels. By sending out well crafted emails and tracking the results, you can save both time and money before investing in other marketing materials, such as direct mail.

Thanks for reading. I will be back soon to discuss more tips on email marketing.

Cheers,

Ryan Allis

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The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from a variety of vendors. To cut through the noise, you should consider using effective promotions within your email campaigns. Many [...]

Continue Reading

Good Idea- Monday Morning Memoir 11/10/2008

When you’re running a business you never have a minute to just think.  “Focus time” helps to just unwind those thoughts and get in touch with the answers.  Once a week I turn off the office phone, my cell phone, close the door and place an appoitnment in my calander called “focus time”.  I try to only do [...]

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Localizing your Email Marketing Campaigns

Initiating worldwide email campaigns can be great for business. What better way to grow your company than to expand your product or service and tackle international markets.If you’re a company that is new to doing business internationally, you might find it hard to tailor your email campaigns so they are well received by readers in [...]

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