My trip to India is underway. I am speaking day after Thanksgiving on entrepreneurship. (see previous post, “This Year, Turkey Tandooori Style”). I land, work my way through a sea of drivers standing with name cards for their clients, find mine and walk out into the parking area with him. Next to our car is [...]Continue Reading
Archive for 2008
Since many of us will be busy getting ready for the Thanksgiving holiday this week, I just wanted to take a brief moment to thank you for reading my blog entries and providing your insights and comments. I hope you have a wonderful Thanksgiving full of fun, family and friends! MelanieContinue Reading
As the old saying goes, “Time is Money.” Big retailers such as Gap, Limited Brands, Office Depot, Toys R Us, and the Meijer grocery chain are all jumping on this bandwagon as they try to squeeze as much profit as possible out of the upcoming weak holiday shopping season. (Read more here from the WSJ, [...]Continue Reading
Have you ever been frustrated by employee’s who love to spread rumors and create “noise”? In a fast growth business where you learn things everyday you need to make changes quickly. The noise can really get in your way if you don’t get in front of it. We have been trying to execute on this [...]Continue Reading
Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns.
- Use quality control for your emails. You can reduce the amount of errors found in your emails by checking your contact list, Clicking all links including links associated with any images in your emails, and proofreading and verifying important information.
- Keep your branding consistent. Use a template to capture the look and feel of your company’s website or establish a clear and concise layout from one email to the next.
- Segment your lists. Using list segments allows you to send to a specific portion of your list according to common criteria. For example, you can create a segment that only contains contacts that live in California. Then, you can send an email to those contacts that only contain information pertinent to California residents.
- Send out surveys for quality feedback. A survey is a great tool because it allows you to hear the opinions of all your customers and gives them a chance to describe in detail what they like and do not like about your product or service.
Thanks for reading. I will be back soon to discuss more tips on email marketing.
Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns. Use quality control for your emails. You can reduce the amount of errors found in your emails by checking [...]Continue Reading
It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]Continue Reading
Well folks, next week is my favorite holiday. I love the family time, I love the non-material/inclusive nature of the holiday, and of course, I love the food. But there’s one thing I love more: Inspiring people to start and grow successful businesses. That’s why I passionately accepted an invitation from Franchise India, Asia’s largest [...]Continue Reading
Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier. Segment your campaigns with more than just [...]Continue Reading
The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]Continue Reading
This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier. However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy [...]Continue Reading
Work can be fun! How many times have you tried to get people enthusiastic about their job? We are in the midst of moving from a small office to a much larger space. In this new space the management team will have small offices. Each member was asked to choose a theme for their office [...]Continue Reading
In August the Consumer Poduct Safety Commission (CPSC) passed the Consumer Products Safety Improvement Act which has caused quite a bit of commotion is some circles. Initially the legislation appears to simply strengthen the safety regulations for children’s products in reaction to the many recent toy recalls. That is only part of what the law does. I [...]Continue Reading
Another cool invention this week from our partners at InventionHome. This week’s feature is “Future Wrist Stick,” which was invented by Robert Moriarty and Gary Hicks. Robert and Gary have an issued US Utility patent on their invention. As the holidays approach and “Black Friday” nears, it’s inevitable that Christmas shopping lists are materializing, too. Along [...]Continue Reading
On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview: How are you marketing and promoting your book? The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. [...]Continue Reading
One of the mainstays of my practice is writing, or reviewing and revising, contracts for my clients. Often, I am revising contract terms written by my client or another business person, and so, understandably, key contract terms are often absent or inadequately drafted. This led me to think about what contract terms could be critical [...]Continue Reading
Infomat recently published a very good article, What Sells During an Economic Downturn, from which I borrowed the title for this post. It was nice to read an article about what is selling rather than how much is not selling. The author Jason Campbell, points out that people are slowly awakening. There has been more of a focus [...]Continue Reading
Many Email Marketers fail to recognize when preparing their email campaigns is the importance of testing messages before they are sent out. Sending out your promotional emails to a small group of people is a great way to understand what really drives your message. Even more, your test audience can give you substantial feedback that can greatly impact the effectiveness of your messages.
Another reason to test your promotions through email marketing is because it can dramatically affect your other communication channels. By sending out well crafted emails and tracking the results, you can save both time and money before investing in other marketing materials, such as direct mail.
Thanks for reading. I will be back soon to discuss more tips on email marketing.
The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from a variety of vendors. To cut through the noise, you should consider using effective promotions within your email campaigns. Many [...]Continue Reading
Recently, I was contacted about a new book on entrepreneurship. This wasn’t that newsworthy, but then I found out that the author is giving all of the profits to charity. In today’s tough times, it’s nice to hear that people are still doing positive things so I contacted the author, Jon Gillespie-Brown. He had some [...]Continue Reading
When you’re running a business you never have a minute to just think. “Focus time” helps to just unwind those thoughts and get in touch with the answers. Once a week I turn off the office phone, my cell phone, close the door and place an appoitnment in my calander called “focus time”. I try to only do [...]Continue Reading
Initiating worldwide email campaigns can be great for business. What better way to grow your company than to expand your product or service and tackle international markets.If you’re a company that is new to doing business internationally, you might find it hard to tailor your email campaigns so they are well received by readers in [...]Continue Reading