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Archive for 2008

Lessons Learned from the First Day of Kindergarten

Yesterday was a tough day for many Moms- myself included.  The baby boy that inspired the birth of my company, Glamajama, isn’t such a baby anymore.  He started Kindergarten at a new school with no friends at his side, a teacher he’s never met, and all kinds of new rules and procedures he’d have to [...]

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Receiving Compatible Email Messages via Mobile Devices

Publicizing discounts and expiration dates are great ways to attract new businesses from casual readers. With this, it creates a sense of urgency for each sale. However, when using those techniques, it is important to remember that you may not be reaching your full audience without including a text version with every HTML email newsletter [...]

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Small Bust Leads to AA Lingerie PR Success

Yesterday, Retha Queenan of AA Lingerie, www.aalingerie.com, shared some of her insights. She turned her need for a stylish, well-fitted bra into a successful, worldwide business that is garnering national media attention. Here are more of her tips to help you do the same thing! What kind of challenges and rewards do you see with pursuing new business in [...]

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Did I Just Get an Eye Roll?

Labor Day weekend is coming, which means the in-laws are coming–or as I like to call them the out-laws. My hubby’s parents are great people, but after I quit work to devote time to my business, I sensed they harbor a little bit of doubt in my project. (Little bit: as in, the Grand Canyon is [...]

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eBay – A Billboard in the Desert?

Hi gang, So I’ve had a week to digest all the new changes that eBay rolled out.  Here’s my opinion of the main changes: 1.  On eliminating checks and money orders -  this will upset people, and eBay will lose a tiny fraction of buyers, but as a seller, I am happy about it.  They [...]

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Off to MAGIC

The largest clothing tradeshow in the U.S. starts officially on Monday August 25 with Sourcing at MAGIC opening Sunday August 24 and I am thrilled to be going!!  MAGIC is the preeminent trade event in the international fashion industry where buyers and sellers of men’s, women’s, and children’s apparel, footwear, accessories and sourcing resources come [...]

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Improving Content in Email Messages

More than half of all email users today are using multiple accounts. Because of this, email marketers believe standard email messages are less targeted to users and are falling on deaf ears. Creating effective content for your email campaigns can help determine how responsive your target audience is and help define your own email marketing [...]

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Point-Of-Sale: The “Do It Now” Theory

“Why? Because I’m the mommy and I said so.” - Anonymous mommy Do it now and let’s get on with whatever is next!  Point-of-sale is a phrase taken from the cash register industry. It describes action “where the purchase takes place.” Consider the latest generation of cash register which instantly updates inventory and orders new product. [...]

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Prep for CNBC’s The Big Idea

I’ve been appearing here and there on The Big Idea with Donny recently. Thought you might get a kick out of how the show comes together and the role of so-called experts (yours truly included) who are invited on the show. Below are the emailed questions I received from the producers in advance of my [...]

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Interview Two with Jared Tanner, PrintingForLess.com

On Tuesday, Jared Tanner, the vice president of marketing at PrintingForLess.com, shared his suggestions about successful PR efforts. Here is the rest of that discussion: What advice do you have for small business owners who are looking for a publicist? Look for one who is active, aggressive and who doesn’t take “no” for an answer.  Many [...]

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Big Idea? Maybe..!

Today I had an experience I will not soon forget…….This experience deals with NOT loving your product idea sooooo much that you do not listen to reason and jump the gun and order 300,000 units before you have customers. When I told the developer that the product was good, but maybe will have a hard [...]

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Email v Customer Culture

How much time do you spend managing email today? Are you often reacting to your incoming email? do you remember what your queue looks like empty? Online tools are often referred to as opportunities to multi-task as well as key targets for distraction – and it never stops coming. There was a time when mail [...]

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The Value of Professional Online Communities

Seeing that I am working from home and still in the first 6 months of starting my business, I am finding professional online communities very helpful.  Not only is it an opportunity to learn from others in a given profession but also provides a social network of people working towards similar goals.  In fact I was surprised to [...]

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Ginormous Changes Announced By eBay Today

Hi gang, Well,  eBay just got interesting again.  Last night, eBay allowed several media outlets to disclose all of the upcoming changes that eBay will be announcing today. There’s a lot,  and I don’t want to rehash it all – my job will be to break it all down for you. For some wierd reason,  [...]

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eBay Changes Imminent?

Hi gang, I’m seeing a lot of chatter out there that eBay is announcing some moderate to “what the hell?” changes pretty soon.   In the last several years,  eBay will announce something heavy sometime in the 3rd quarter to give all the sellers a chance to react to them before Christmas. There’s lots of speculation out [...]

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Another StartupNation Success Story – Quench Bath and Body

I recently spoke with Shashi Srikantan, founder of Quench Bath and Body, on StartupNation Radio. Her company offers bath and body products from around the world. What a star she is!   Though she’s just recently become an entrepreneur, thanks in part to her use of our StartMeUp! program, Shashi has always been interested in [...]

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How Accessible are your Emails?

One overlooked aspect of email and online marketing is the topic of accessibility. Many web sites have evolved over the years to become more accessible to people with hearing and visual impairments. In addition, new platforms, such as mobile devices, are transforming the way web sites and other online resources are accessed. While usually only [...]

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Encouraging Better Health in Employees at a Small Business

The workplace has been established as one of the priority settings for health advancement. Having wellness in the workplace is not just for a big business it is also for small businesses. As entrepreneurs, you can encourage wellness, too. Implementing a “healthy workplace” you can reap the benefits. They can include increased employee morale; decreased [...]

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Singing The End of Summer Blues.

I hate to see summer go. Why? The hot days? Nah. The ample sunshine? Uh-huh. The carefree days? Get real. I miss the presence of my free (sorta free) labor source: my children. During the summer, you’ll find my kids stuffing envelopes, stacking boxes, and even helping me with their computer-savviness. As you’ll recall, I [...]

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Lineage2, Aion, Blade And Soul