The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for December, 2008

Tips for Creating Effective e-Newsletters

The current holiday season encouraged many small businesses to test out email marketing in 2008. It’s simple, affordable and trackable after all. Maybe you started out with a “thank you for your business” message or you enticed customers with offers for repeat business and referrals. But the idea of creating a consistent e-newsletter to issue [...]

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The Fool Proof Marketing Offer

By Erin Jacobs, VerticalResponse Customers often ask me, what are the best offers to use in email marketing programs, or any lead generation program for that matter.  The answer, of course, is dependent on a list of factors- among them: What is the nature of your business? What are you trying to achieve with your [...]

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Is Kindness….seen as a weakness?

I am a retail agent, I assist companies with getting their products reviewed and accepted by mass retailers. I recently had a client that said he mistakenly assigned another rep to a retailer he and I had a contract with, and would we exclude this account from our sales roster and allow his “other rep” [...]

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Happy Holidays!

I’d like to take this opportunity to thank all of you for reading my blog and offering your questions, comments and insights. It is a pleasure sharing with you! I’ll be taking a short break to celebrate the holidays, but I’ll be back in 2009 with more tips and information to help you boost awareness, [...]

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Last Minute Gifts for Busy Entrepreneurs

As a busy entrepreneur, have you started your holiday shopping yet? To save time, there are always gift cards and food items. Another option is to visit your favorite bookstore. Here, you can find unique gifts and even buy a hot, holiday beverage at an in-store café. Plus, you can peruse the periodicals for the [...]

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End of the Year Push-Monday Morning Memoir

Last year our company sat on its heals using the old excuse “it’s the holidays, nobody makes buying decisions right now” and it killed our numbers.  Our sales team felt like they had a free ride to underperform.  The funny part was that in January and February our numbers were great.  The sales team just [...]

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