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Archive for November, 2008

This Year, It’s Turkey Tandoori-Style

Well folks, next week is my favorite holiday. I love the family time, I love the non-material/inclusive nature of the holiday, and of course, I love the food. But there’s one thing I love more: Inspiring people to start and grow successful businesses. That’s why I passionately accepted an invitation from Franchise India, Asia’s largest [...]

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Segmenting Email Campaigns: What Criteria Should You Use

Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier. Segment your campaigns with more than just [...]

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Faces and Blogs and Tweets, Oh My!

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]

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When the Going Gets Tough, The Tough Get Networking

This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier.  However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy [...]

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