My trip to India is underway. I am speaking day after Thanksgiving on entrepreneurship. (see previous post, “This Year, Turkey Tandooori Style”). I land, work my way through a sea of drivers standing with name cards for their clients, find mine and walk out into the parking area with him. Next to our car is [...]Continue Reading
Archive for November, 2008
Since many of us will be busy getting ready for the Thanksgiving holiday this week, I just wanted to take a brief moment to thank you for reading my blog entries and providing your insights and comments. I hope you have a wonderful Thanksgiving full of fun, family and friends! MelanieContinue Reading
As the old saying goes, “Time is Money.” Big retailers such as Gap, Limited Brands, Office Depot, Toys R Us, and the Meijer grocery chain are all jumping on this bandwagon as they try to squeeze as much profit as possible out of the upcoming weak holiday shopping season. (Read more here from the WSJ, [...]Continue Reading
Have you ever been frustrated by employee’s who love to spread rumors and create “noise”? In a fast growth business where you learn things everyday you need to make changes quickly. The noise can really get in your way if you don’t get in front of it. We have been trying to execute on this [...]Continue Reading
Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns.
- Use quality control for your emails. You can reduce the amount of errors found in your emails by checking your contact list, Clicking all links including links associated with any images in your emails, and proofreading and verifying important information.
- Keep your branding consistent. Use a template to capture the look and feel of your company’s website or establish a clear and concise layout from one email to the next.
- Segment your lists. Using list segments allows you to send to a specific portion of your list according to common criteria. For example, you can create a segment that only contains contacts that live in California. Then, you can send an email to those contacts that only contain information pertinent to California residents.
- Send out surveys for quality feedback. A survey is a great tool because it allows you to hear the opinions of all your customers and gives them a chance to describe in detail what they like and do not like about your product or service.
Thanks for reading. I will be back soon to discuss more tips on email marketing.
Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns. Use quality control for your emails. You can reduce the amount of errors found in your emails by checking [...]Continue Reading
It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]Continue Reading