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Archive for October, 2008

Email Marketing Holiday Checklist

In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday season. Today I am going to share a checklist to ensure you have covered all the bases before sending out messages to your recipient lists. Review results from last year. What worked and didn’t work? Analyze results [...]

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Can Trendsetting = Cash in Today’s Marketplace?

Among the constant influx of bad news I came across an article from Forbes singing the praises of emerging designers.  While this article talks mainly about fashion designers, I believe it can translate to other industries as well.  The bottom line is that retailers are looking for new ideas to excite and motivate their customers [...]

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Invention of the Week #1: Critter Litter

Going forward, I will include a new “Invention of the Week” here in my blog (in collaboration with InventionHome, one of the few legitimate invention commercialization companies).   This week, we kick it off with… “Critter Litter“.       Critter Litter was invented by an intrepid entrepreneur by the name of Barbara McNew. Barbara’s [...]

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The Cardiovascular Equipment Sign-Up System

Here’s a remove-the-system-altogether scenario. It’s the ultimate in simplifying things. My staff and I take delight in chucking unnecessary Centratel protocols. System-elimination is great to see in personal life, too.  The cardio room at the gym where I work out is equipped with dozens of treadmills, step climbers, and stationary bikes. It’s a busy place, [...]

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3 Ways to Avoid Financial Worries Right Now

With all the negative news about the economy and world events, it can be easy to get stressed out – fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly. As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are [...]

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