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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for October, 2008

Ethical Thoughts…

It’s a pretty well known fact that your brand needs to stand for more than just your product these days.  One of the best avenues to communicate your brand’s core values is through a non profit association.  In planning the branding concept for my clothing line I had been struggling with which non profit organization [...]

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A eBay Seller On Fire In The Startup Nation 100 Contest!

Hi gang, For those of you who have entered the Home Based 100 contest right here on StartupNation, best of luck! Mr. John Lawson,  aka ColderIce,  is burning it up right now!  He’s a big time eBay seller and a social marketing expert (he’ll Twitter you to death!) Best of luck,  John! Here’s his entry: [...]

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Ways to Develop Your Email Lists

So you have written and produced material for your next email campaign but have you found your audience yet? Establishing a valuable list of email recipients can often be hard work. A key factor in building effective email campaigns is to use different methods to grow and build your email lists.   One way to get [...]

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Ant or Grasshopper?

Do you plan for a crisis? Of course not. But you can plan yourself out of one! Let me weigh in here with another question: Who do you want to be? The person who goes on a hike  prepared with the Ten Essentials? Or would you rather be the one that blindly walks along and [...]

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Finding the Right Small Business Lawyer

Hiring a lawyer can be intimidating, confusing and overwhelming. How do you know who is good and who will be a good fit for your business? Unfortunately, there aren’t really any central databases you can go to get reliable information about attorneys and their track records. But here are some ways to gather information about [...]

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Hey, Green Business, is regulation a good idea?

·         How does environmental regulation affect your small businesses? o    Additional taxes? o    Ability to get loans? Credit? o    Required compliance to unnecissary rules? ·         Are self governing goal setting more effective? How have you been able to get out in front of the economic or environmental climates by o    Aligning with government initiatives? o    [...]

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Boost Sales with a Good Presentation

Hi Fellow StartupNation Entrepreneurs, Speaking in front of potential customers is a great way to generate new business. Plus, this is a hot marketing activity now since it doesn’t cost a lost of money to give a presentation. But before you hit the stage, you’ll want to prepare accordingly. To avoid boring your audience to [...]

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Would You Like Fries With That Outsourcing?

I’m a big fan of Fast Company (both online and off). When I travel, the magazine is always in my briefcase.  If they offered an App for my iPhone (like The New York Times App) I would be a faithful subscriber. You get my drift … So I was catching up on my Fast Company [...]

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Installing a Preventative System

Sometimes we install a system and it doesn’t do much. We achieve the desired effect by the mere existence of it. At Centratel, we knew a few of our employees spent time “cruising the net” on company time. It was impossible to track these sleight-of-hand excursions and the closest we could get to managing the [...]

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Take me serious, or else!

Stella has it right. How do we get taken seriously about being sister-preneurs. This may sound kinda funny for some, however, for those of us who know what this is like with a significant other….it is not a laughing matter. We want to be taken seriously.  My husband, I love to death and have been [...]

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Understanding Your Audience

When you receive an email, do you ever think of what compels you to open the email in the first place?  Maybe you recognize the sender or perhaps the subject line catches your eye. As an email marketer, it is important to always construct your emails to cater to the habits of your readers and [...]

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Got a last minute interview? What to do next…

It’s 6:00 a.m., and I just finished responding to a fellow, StartupNation entrepreneur who needed some help. She has a wonderful opportunity to show her products on a local television program and asked me what to do next. Since many of you may run into this same “happiness problem,” here are a few suggestions I [...]

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Now I’m the Expert

Have you got those calls yet? You know, the calls or the in-the-grocery-store chats from your old co-workers, or ex-bosses who are looking at their jobs and thinking maybe the security of a full-time job wasn’t such a secure thing after all? And they heard you started your own business and are doing quite well, thank [...]

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Economy Got You Down? 9 Things to Do NOW

With the non-stop news reports of Wallstreet’s record losses, the rising unemployment rate, and the dismal forecasts for holiday spending, it’s easy to become paralyzed with fear of the unknown.  While there may be several factors effecting the economy and markets today that are out of our control, there are plenty of things that we [...]

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Have you heard of Meetup??

Google…what an amazing tool.  Not too long ago I entered a google search “South Florida fashion networking” and found this great website called Meetup.  It’s a site where Meetup groups are organized within various industries, activities, etc. across the U.S.  You can search the database for a Meetup group near you and find out when [...]

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Making the Most of Email Marketing in a Faint Economy

As the economy begins to slow, more companies are taking a valiant approach to conserve resources. When corporate budgets are tight and businesses are looking to cut costs, they tend to first review and often cut marketing expenditures. Utilizing email marketing campaigns often prove to be an inexpensive method to reach customers during economic downturns. [...]

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Out of work? Consider buying a franchise

Tough news in Charlotte, NC earlier this week. Wachovia Corp, one of the largest companies in Charlotte and the 6th largest bank in the United States, was purchased by Citigroup (Stock ticker C). 5,000 people were let go on Tuesday and I’m sure more will be before the end of the year. When the unemployment [...]

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7 Must-Ask Questions When Seeking New Career Training

On Tuesday, Katie Yeakle, executive director of American Writers & Artists, Inc., shared her small-business wisdom with us. Today, she provides valuable advice on seeking legitimate training for a new career.   Katie Yeakle, American Writers & Artists, Inc. Executive Director       What are some things to be aware of when looking for the [...]

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Who Needs Money?

Like all of us…… I like to pass on information that can help entrepreneurs. I found this site that gives great resources on business funding. Check out www.netpreneur.org and look under the funding section.  From angels to VC’s, it’s all here. Funding is that ugly word most entrepreneurs do not want to hear, or have [...]

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