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Archive for October, 2008

Financial Turmoil – Monday Morning Memoir 10/20/08

I’m sorry it’s been so long since I last wrote. The last few weeks have been filled with market turmoil and internal growth struggles.  As the Presidential race heats up it appears as though the markets will take their time recovering. The crash of ‘08 will be felt for a long time. Frankly, I have [...]

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The Tip System

Here is an evaluation system, albeit waggish. It’s about tipping in restaurants, and I’ll preface things by saying I don’t believe a tip is a diner’s obligation. It’s a tip—something extra that one earns if the service he or she delivers is at least good.  Linda and I sit down for a meal in a [...]

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Fabric Sourcing Trip Report

I am back from my fabric sourcing trip to NYC which I must say was very successful.  Though, I do wish I had more time as I was only there for a day a half (business time).  I was able to make some great connections and will soon be placing my first sample orders!  Following, [...]

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Politics, Small Business and Franchising

Each day I receive at least one political email, a “forward from a friend” … typically someone imposing their political views on a regular email list of friends and family. Today I received a pull down from a Wall Street Journal article , A Liberal Supermajority, Get ready for ‘change’ we haven’t seen since 1965, [...]

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Email Marketing Holiday Checklist

In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday season. Today I am going to share a checklist to ensure you have covered all the bases before sending out messages to your recipient lists. Review results from last year. What worked and didn’t work? Analyze results [...]

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Can Trendsetting = Cash in Today’s Marketplace?

Among the constant influx of bad news I came across an article from Forbes singing the praises of emerging designers.  While this article talks mainly about fashion designers, I believe it can translate to other industries as well.  The bottom line is that retailers are looking for new ideas to excite and motivate their customers [...]

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Invention of the Week #1: Critter Litter

Going forward, I will include a new “Invention of the Week” here in my blog (in collaboration with InventionHome, one of the few legitimate invention commercialization companies).   This week, we kick it off with… “Critter Litter“.       Critter Litter was invented by an intrepid entrepreneur by the name of Barbara McNew. Barbara’s [...]

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The Cardiovascular Equipment Sign-Up System

Here’s a remove-the-system-altogether scenario. It’s the ultimate in simplifying things. My staff and I take delight in chucking unnecessary Centratel protocols. System-elimination is great to see in personal life, too.  The cardio room at the gym where I work out is equipped with dozens of treadmills, step climbers, and stationary bikes. It’s a busy place, [...]

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3 Ways to Avoid Financial Worries Right Now

With all the negative news about the economy and world events, it can be easy to get stressed out – fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly. As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are [...]

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Stella’s Startup Cycle

I have found that inventing, starting a business up, and other entrepreneurially thingies follow the same emotional pattern as your first roller coaster ride. Step 1: I’m so excited I could just pee. This is when you size up the ride. You’re caught in the moment considering the immense possibilities of your idea. The dizzying heights and [...]

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Fabric Sourcing in NYC

Warning…this post is more industry specific than I’ve been recently so if you are not interested in fabrics this is probably not your cup of tea.  At the end of this week I am going to NYC to round out my fabric sourcing venture.  I am completely psyched and have done some legwork prior to [...]

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Losing Key Employees

In my small business, Centratel, each of our half-dozen key management people has had several years of on-the-job experience. Training managers to operate a telephone answering service is a long, drawn-out affair because it is necessary to understand a myriad of technical details and random facts. The introduction of documentation speeds up this training process, but [...]

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Email Marketing Preparation for the Holidays

Based on a SLI Systems “Trends in E-Commerce” 2008 survey, email marketing is considered one of the top three E-Commerce tools used by retailers. Participants of the survey also agree that many online tools such as email marketing, social media tools, and mobile technologies will make an impact on their marketing campaigns in the next [...]

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Cool, No-Cost Offers for Small Business Owners

I’ve been receiving several exclusive offers specifically to help small business owners. And since the economy is tough right now, I thought I’d share these free offers with you, my fellow StartupNation entrepreneurs: – Got an innovative, recession-busting marketing strategy that is helping your small business boost sales? If so, you may want to enter [...]

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Out of Work? Consider Buying A Franchise – Part 2

Earlier this month we discussed different options for those who are currently unemployed or recently heard they will be receiving a severance package and asked to look for different opportunities. While buying a franchise isn’t for everyone,  considering the idea is always a possibility after leaving corporate America. Shortly afterwards, I read this article  in [...]

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Inside the Angel Investor Mindset

Angel investors have become more cautious in light of the recent economic uncertainty, trying to reduce their risk exposure by including more angels in each deal, according to the Angel Market Analysis for the first and second quarters of 2008 released by the Center for Venture Research at the University of New Hampshire. According to [...]

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Do you measure “the goods?”

Nations measure GDP. Big Businesses measure Profit and Revenue. Small Businesses measure People measure…their weight. Is the focus on these measures getting us to where we need to be? Probably not. Think about it: if you buy into the (very true) notion of “if measure it you can manage it,” than you get what you measure. The measures in [...]

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An Entrepreneur’s Day Out or Why I Shop Alone

Entrepreneurs are different, that’s a common theme on Startup Nation. We work differently. We think differently. And, by the looks of my Startup Nation profile pic, we dress and wear our hair differently. But, maybe that’s just me. A case in point: I went shopping with my friends. They’re your average corporate hard-charging, salary-seeking, bonus-pimping 40-hour-a-weekers. [...]

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Save Money- Send a FREE Press Release!

I remember the days when you could send a press release free of charge on most news wire services, not so much anymore. I am always looking for ways that entrepreneurs can get the word out and get noticed. Help them find a good bang for their buck, and the most cost effective way to [...]

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