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Archive for September, 2008

A Lesson Learned from the Italians

I recently had the opportunity to attend Milano Unica, the premiere textile show in Italy. It is an exhibition of European textile manufacturers and is the unification of five previously separate prestigious Italian textile fairs; Idea Como, Idea Biella, Moda In, Prato Expo and Shirt Avenue. Each show is known specifically for a certain textile, [...]

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Did the Sharks Attack? Taking Risks-Part 2

On Tuesday, I left off telling you about the sharks I encountered while scuba diving. Well, after a brief, “stare down” with the sharks, I headed towards the cave opening and left their home. It was nerve-wracking, but it was truly the most exciting dive I’ve had so far. In fact, after the initial nerves subsided, [...]

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IFA’s Franchise Appreciation Day Recap – Current Political Issues Facing Franchising

Earlier this week I attended the International Franchise Association’s 9th annual Franchise Appreciation Day in Washington, DC. Over 500 people, franchisors, franchisees and industry suppliers, gathered together to discuss the current economic and political picture and visit Congressional men and women to present their views and stances on the major political issues facing small businesses [...]

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Customer Retention

A few weeks ago, I discussed the importance of building great customer relationships. In this blog post, I would like to expand on the topic and focus in on how to keep customers within your reach, while steadily increasing your return on investment. According to this year’s Email Marketing Census by e-consultancy.com, retention makes up [...]

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Take Risks to Boost Confidence and Publicity

It’s about 4:30 a.m. on Tuesday morning, and I’m recovering from a much-needed vacation. Right now, the jet lag is killing me. Yes, I’m one of those people who usually need a “vacation from the vacation.” But it’s worth it! A vacation gives you time to rest and relax, but it also provides the opportunity [...]

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