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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for September, 2008

Use PR to Boost Sales Fast

On Tuesday, I talked about how to use PR during tough times. Here are a few more tips to help you boost sales and awareness without spending money: Talk to your customers. How often do you reach out to your customers? If you are not already doing so, try to send out valuable information and tips daily [...]

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Trend Forecasting…Science or Being Aware??

When I hear the words “trend forecasting” I used to think there were people (trend forecasters) who had a special knowledge and were privy to the inner workings of the world before anyone else.  I recently had the opportunity to hear the Fall 09/10 trend forecasts from major forecasting firms in the fashion industry including Promostyl, Doneger Group [...]

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Buzz Term: Sustainability

from The Environmental Leader… The term “sustainability” peaked on blogs, boards and discussion groups after the February 25 telecast of The Oscars as Al Gore’s “Inconvenient Truth” took home the Oscar for Documentary Feature. Nonetheless, “sustainability” has remained a persistent issue in the blogosphere, with buzz levels on this term up 169 percent in July 2007 [...]

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What story are you telling?

In a recent blog post Drew McLellan tells the story of a 1989 campaign from Crowley Webb for Garcia’s Irish Pub in Buffalo, New York. “[This] most brilliant outdoor campaign broke every one of these rules,” he says. “Every single one.”   For nine weeks in a row a new billboard would appear in the same [...]

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Do You Drop PR Efforts in Tough Times?

When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don’t? If you are at wit’s end, here are a few quick things you can do to boost sales with PR [...]

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Monday Morning Memoir

As you start up a new business there are a tremendous number of issues and dilemmas that we all face.  Since these issues are always interesting to get feedback on, I have decided to dedicate the “Monday Morning Memoir” (posted on Mondays) to a current issue my business is facing.  I will outline the issue [...]

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Top Ten “First Things My Evil Assistant Would Do”

Rich has asked what would the first thing my assistant would do. Unfortunately, the first things my assistants have done was to start mucking things up. The second thing they do, once they’re good and trained, is leave. What I would like is an Evil Assistant. Sort of a Voodoo assistant. If I had an evil assistant, [...]

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The first thing you’d have an assistant do…

Some of you may want to jump in and comment on “the first thing you’d have an assistant do” if you actually had one. http://www.startupnation.com/forums/13043/1/1 Some fave’s so far: “make the coffee” “clean the house” “filing, without a doubt” “do tender lovin’ care for clients who need it” If you’ve had an assistant and no [...]

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Creating an Identity with Branding

As an entrepreneur you wear many hats, we all know that.  It’s one of the things that makes being an entrepreneur so exciting.  At the same time you are developing your product, you’re ensuring everyone is on task, trouble shooting “situations” (otherwise known as problems), hiring contractors etc. etc.  In this all encompassing process don’t [...]

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Email Bounces

An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out emails. By understanding how email bounces work, it will help ensure a higher deliverability rate for each of your campaigns. [...]

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Common Obstacles: Doing It (all) Yourself

After a while of going it alone, it may seem right to hire or partner. Some times it takes people a while to understand when and how to leverage hiring other people to do things that you can do yourself. You’d be able to do it all - if time were not an ever-present variable. There’s a limit to [...]

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Business survival in hard economic times…….

Some GREAT advice from my business attorney, Joan Jakel! Joan says: I have been spending a lot of time consulting with clients and looking at strategies to deal with the down turn in the economy.  Unfortunately, many businesses are struggling and trying to make the best decisions for these times.  I want to encourage each [...]

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Google Enters The Chrome Wars

Hi gang, Well, Google pulled off another surprise yesterday and announced that they have been working on a web browser, named Chrome.  They made the beta available for download to the general public and within 1 day, Google has 1% of the browser market! There are a ton of possibilites here for Chrome to integrate [...]

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The Curse of the Blackberry: A Subtle yet Virulent Anxiety

“In the past 20 years, the lure of instant gratification has gripped the youngest half of our population. For the hooked-up generation-those born after 1970 who are wedded to iPods and the immediacy/pervasiveness of the entertainment industry-it’s a stretch to go backwards to consider the root of things. The gratification of the moment is a [...]

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Common Obstacles: Money Now v Later

In several of the interviews that I’ve done, one of the frequent topics that comes up as an aside, is Money now vs. Money later. Many business owners are torn between the product or service offering money quickly and the development or infrastructure efforts that take short-term money but offer long-term reward. This creates an immediate [...]

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Helping Cedric and Kymberly on The Big Idea

On a recent appearance on The Big Idea with Donny, I was one of three people on a panel. It was our role to help people fed into the show via satellite and phone. It’s a huge challenge to be in the hot seat and be ready to fire away with valuable advice. But it’s [...]

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Bookshelf: The Victorian Internet

I have written on social applications before, but just read this book and it made me re think how we approach technology.  From Amazon: Imagine an almost instantaneous communication system that would allow people and governments all over the world to send and receive messages about politics, war, illness, and family events. The government has tried [...]

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Communication in the Workplace: Quality versus Quantity

“The quality of your communication equals the quality of your life” -          Anthony Robbins  The sense I have developed over the years is that quantity of communication is more important than quality of communication. Of course, this refers to sensible discourse between two parties. It is no good if one spews unlimited information while ignoring [...]

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eBay : Cry Havoc! And Let Slip The Dogs Of War!

Hi gang, “Ohhhhhh,  the sun’s not so hot in the sky today.” “And I can feel summertime slipping on away, yes I can.” -September Grass,  James Taylor Believe it or not,  the title of this post and my man James’ quote are actually related.  You see,  I hate summer.  For my business, and I suspect [...]

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Lineage2, Aion, Blade And Soul