The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for September, 2008

Privatizing profits and socializing losses gets you

squat. Social venture labs doesn’t often cover political or financial markets, but this is an exceptional time in our generation. They shy away from defining specifically how it will affect everyone on Main Street, but they all agree that everyone will be touched by it – so it’s worth a mention. There is little doubt [...]

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How to get on the cover of a book

If you listen to our podcasts, you recently heard my interview with Rick Smolan, a new friend and someone whose books I’ve long admired. He’s the photographer-turned-entrepreneur behind all those coffee table books that start with this in the title, “A Day in The Life of…”.  He started with “…Australia” and from there went on [...]

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If Your Product is Not a Necessity There is Still Hope

A hot topic of conversation as of late has been recession proof products, items that people need instead of want. Well, unfortunately there is a whole world of people selling products that are not necessities, particularly in the apparel and beauty industry. Companies in these industries are reacting to the harsh economic times along with [...]

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Quality Control for Your Emails

 Have you ever received or sent out emails that have misspelled subject lines, faulty images, or broken hyperlinks? The quality of your email can not only do damage to your campaigns, but more importantly it can affect your email lists, your reputation, and even your bottom line.  With a little preparation and quality control, you [...]

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What Part of Work From Home Don’t You Understand

I have a slight problem with the whole home-entrepreneur gig. Apparently, to you, me, and the rest of the Startup Nation, working-at-home means that you are WORKING at your HOME. That seems clear enough. However, the deluded, including the hubby, sometimes slip into thinking that if you WORK from home, you’re actually just sitting around [...]

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Cool Work for Yourself Tips from AWAI’s Katie Yeakle

If you are struggling to start a business and work for yourself, check out these tips from Katie Yeakle. As the executive director of American Writers & Artists, Inc., Katie has helped people successfully develop new skills to purse their dream lifestyles since 1997. Katie Yeakle, American Writers & Artists, Inc. Executive Director     [...]

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The Big Idea Asks for Help

The producers at The Big Idea called asking if I’d make myself available to help out one of their viewers in need. His name was Tony, and here was his situation: He’s a dad of four kids, got let go from one job accepted a new one and that company went bankrupt right before his [...]

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Franchise Organizations Secret Shop Employees

It’s travel season … last week Washington, DC for Franchise Appreciation Day and this week Franchise Update’s annual Franchise Development Conference at the Drake Hotel in Chicago, IL. The conference agenda is helping owners of franchise organizations (in a peer to peer environment) understand the present franchise sales environment and gain valuable insight for improving [...]

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Using Transactional Emails to Magnetize Customers

You have crafted your email campaigns, sent them out to your subscribers, and have received a decent amount of responses. Now what? From a business standpoint, you want to influence repeat purchases and ensure that customers are satisfied with your product or service. Improving your transactional emails will get you one step closer to higher [...]

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I Appeared on ABC News Now – Promoting Home-Based Business

I appeared on ABC News Now, ABC’s online initiative, in an interview with Tory Johnson. She was great and it was yet another opportunity to offer advice for smart home-based business practices as well as to encourage people to enter the 2008 StartupNation Home-Based 100. Click on the screenshot directly below to view the video. [...]

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Everyone Assume Financial Crash Position

Ever watch Airplane? Or did I just reveal my status as dinosaur. (If I didn’t, my kids will be the first to tell you how ancient I am sooner or later anyway.) But I digress… as usual. In the movie, when the passengers were asked to assume “crash position,” they immediately started to scream, wave [...]

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Do you rely on press releases too much?

  It’s early in the morning, and I am answering another e-mail from a brand new entrepreneur. He “needs” a press release written ASAP.  I respond to discover more information. Basically, he’s another new business owner offering a significant discount for his new product. Now, this may have involved a lot of time and work [...]

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Bookshelf: Where Have All The Leaders Gone?

One the same trip back from Hartford, I picked up Where Have All The Leaders Gone (Lee Iaococa) and it rocked me in the same way Team Of Rivals did (Doris Kearns Goodwin). One the heals of my last post on Drucker, Iaococa practically reaches out of the pages, takes you by the collar and [...]

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To Launch or Not to Launch

I have been working steadily towards launching my clothing line and now that I am at the point where I can really get the ball rolling I am hesitating a bit. The economic climate is such that it is not necessarily conducive to launching a new product. Other SUN bloggers have been saying that buyers [...]

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Book Shelf: Peter Drucker’s Managing Oneself

So I was on a return flight from West Hartford coming back from a family event and wondering the Hartford terminal for something to read. I came across the Harvard Business Classics series–clever way for them to make even more money… Managing Oneself got my attention.  Every line read like the sage advice you wish you [...]

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What’s Your Excuse? Do it Now!

I just returned from a visit to Detroit. My Aunt Margaret died unexpectedly, and I wanted to pay my respects to this wonderful woman who touched the lives of everyone she met. It just goes to show you that things can happen when you least expect it…whether you are ready or not. With this in [...]

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5 More Refreshing Approaches for Your Email Newsletters

 Last week I briefly discussed five ways you can refresh your newsletters using several different style approaches. Today, I will provide you with a few more ways you can improve your email newsletters. Benchmarking and Statistics —Customers and prospects are eager to hear how your company is performing. Providing benchmarking information and industry statistics will [...]

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