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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for August, 2008

How to Tell if Your Product is Great

Product development is a crucial step in building a company that will produce top sales. Through the years, innovation has been at the core of creating successful business models or new products. The question you must ask yourself is, “How can I tell if my product will satisfy customer needs in innovative ways that lead [...]

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Does your city support your business effort?

I recently re-discovered Paul Graham and fell in love with (his writing style). Check out this article: Cities and Ambition. This article reminds me of, and many ways is a more entertaining summary of Richard Florida’s “Whose Your City” which I blogged about recently. Some excerpts: Great cities attract ambitious people. You can sense it [...]

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4 Quick Changes to Boost Web Sales Fast

Did you know that you can boost sales for your small business fast by making a few small changes to your website copy? And the best part is…it won’t cost any money! To start, here are 4 changes you can make right away:   1.     Review and set specific business goals for your website. Take [...]

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Patents, Trademarks and Knock Offs

Many people believe that you must get a patent before you launch a product. I say…forget it. UNLESS you are actually inventing something. Which is extremely rare, given that in this day and age, almost everything has been “invented”. Ask yourself…Am I merely “re-inventing“? I did not invent insoles. I came up with an original [...]

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My Social Networks Don’t Work At All

Don’t get me wrong. I love to network. I love to go do the face-to-face with clients and customers. I love beatin’ the streets, hittin’ the pavement, knockin’ on doors, etc. But, when it comes to all these social networks, I’m hopelessly, helplessly lost. Just about every day, I have a friend… or a customer… [...]

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Tips for Surviving the Fashion Biz

My children’s clothing line, Glamajama, has been in business for almost five years now.  Throughout those years I’ve seen quite a few designers come and go.  One thing that I have learned is that it takes more than just having a great product to make a company successful.  There are tons of great products out [...]

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Crunching the Numbers…

At this stage in the game I am crunching the numbers to ensure that I will not be working for free and actually have a viable business plan.  A couple of resources that I am using to assist in this process are the book Fashion For Profit by Frances Harder and information from a seminar I went [...]

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Holy Crisis, Batman!

For those of you who run a business or are trying to get one off the ground, I bet you’ve had a run-in or two with a crisis of some kind. It may have taken the shape of a loss of data, or a short-fall in needed cash. Perhaps it was a lawsuit or a [...]

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Starting off New Business

Starting your own business can be a tricky process if there is no road map given. When people open their own business there will be mistakes along the way and you will learn what to do and not to do in the process. If you are going to be starting off a business on your [...]

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Why Business and Chips Don’t Mix

Does anyone else have mornings like this? You see, the problem with home-based business is that the kitchen is much, much closer. One might say deliciously and dangerously close. And, for some reason, my metabolism starts craving potato chips at 9:30 a.m. So, I stroll to the kitchen… in a moderate sprint. I calmly open the [...]

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Jerky Sells Fast with PR

On Tuesday, Janie Honeycutt of www.houseofjerky.net shared her PR success story. Here is the rest of that interview: What kind of results did you see from your public relations efforts? From my efforts, we’ve had some excellent reviews written on websites. People Magazine was a complete surprise. One day, our website was crazy with traffic [...]

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Aim for 98 percent perfection

Time and money wasted is time and money gone forever. And a waste of time and money means some other positive thing that could have happened, didn’t. Apply a “Good Enough” rule to the Working Procedures in your workplace. Working Procedures are instructions that describe how the individual systems of the company or the job [...]

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Where’s the Flair? Could Coworking Be Office Space II

Have you heard about Coworking, or have I been held captive to the whims of my underfed and long-suffering family for too long? Coworking is office space for us–free agents, freelancers, starter-uppers, and home entrepreneurs. You go to this shared space and, I don’t know, do all the things you used to do at your former nine-to-fiver. [...]

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“Bite Me Charlotte!” Overcoming your Nay-Sayers…

Imagine yourself on the CNBC show “The Big Idea” with host Donny Deutsch saying  “Bite Me Charlotte” to millions of his viewers. Donny then fires the question, “Kim, how did you overcome your nay-sayer Charlotte to achieve great success?” [youtube]http://www.youtube.com/watch?v=te1SjoA6VNo&eurl=http://www.kimcoaz.com/index.php[/youtube] The answer starts when my family experienced a financial hardship and I needed to seek [...]

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Announcing new employees in your newsletters

Once you are able to truly afford it, hiring new employees is a great way to begin or continue expanding your business into a more sustainable company. If you surround yourself with people who both magnify your strengths and fill in those gaps where you have weaknesses, your company has a higher probability of becoming [...]

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Are you a StartupNation PR Success Story?

In order to see how PR can truly help your new business succeed, I’ll be sharing some stories from our own StartupNation members.   To start, have you met Janie Honeycutt of www.houseofjerky.net? Janie is an avid StartupNation member. She used the site to get valuable informatio to help boost sales for her beef jerky business.   I recently got the chance [...]

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