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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for August, 2008

Another StartupNation Success Story – Quench Bath and Body

I recently spoke with Shashi Srikantan, founder of Quench Bath and Body, on StartupNation Radio. Her company offers bath and body products from around the world. What a star she is!   Though she’s just recently become an entrepreneur, thanks in part to her use of our StartMeUp! program, Shashi has always been interested in [...]

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How Accessible are your Emails?

One overlooked aspect of email and online marketing is the topic of accessibility. Many web sites have evolved over the years to become more accessible to people with hearing and visual impairments. In addition, new platforms, such as mobile devices, are transforming the way web sites and other online resources are accessed. While usually only [...]

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Encouraging Better Health in Employees at a Small Business

The workplace has been established as one of the priority settings for health advancement. Having wellness in the workplace is not just for a big business it is also for small businesses. As entrepreneurs, you can encourage wellness, too. Implementing a “healthy workplace” you can reap the benefits. They can include increased employee morale; decreased [...]

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Singing The End of Summer Blues.

I hate to see summer go. Why? The hot days? Nah. The ample sunshine? Uh-huh. The carefree days? Get real. I miss the presence of my free (sorta free) labor source: my children. During the summer, you’ll find my kids stuffing envelopes, stacking boxes, and even helping me with their computer-savviness. As you’ll recall, I [...]

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PR Insights from Marketing Expert Jared Tanner, PrintingForLess.com

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing. With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing. Plus, he managed direct [...]

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Building and Managing a Rockstar Team

You developed your business idea, closed on deals with suppliers, ordered your inventory of products, written your business plan, incorporated, and raised the money you need to get started. Now what? Every aspiring entrepreneur should put considerable thought into building a solid infrastructure and eventually constructing a team full of key players. First, find and [...]

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Learning When to Hire the Professionals

When I first decided to start a clothing line I thought I would be able to do the designing, technical specs, patterns, samples, marketing and business administration all myself.  Now that I am a few months into it I am realizing that if I want to have a viable business that makes a profit I [...]

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Five Potent Strategies to Auto-Pilot Your Small Business

The numbers are gloomy. Statistics show that of one hundred new business startups, eighty will be out of business within five years. Too often, the causes of these failures are recurring inefficiencies and their offspring: fire-killing and distraction. Most business owners wake up in the morning with only a vague sense of their ultimate, primary [...]

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Anyone Else Have That Synching Feeling?

I have a rule: the number of things you have to do will increase in an exponential proportion to the number of gadgets, whizmos, and whatchee-macallits you own. The corollary, no matter how many gadgets, whizmos, and whatchee-macallits you have, none of them will ever synch up together. I used to keep mental notes. Then [...]

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Take Advantage of Your Media Clips

After you work hard to obtain a major media mention, what do you do to extend the results of that clipping? Instead of simply ignoring the story after thanking the reporter and posting it on your website, here are 3 things you can do to get the most out of this publicity: 1. Order reprints [...]

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Is It Time For eBay To Break Up With…Itself?

Hi gang, So, I’ve been thinking about this idea for a while now.  Let’s say that you are eBay, and you recently realized that your core business idea, auctions, has a fad component to it.   By that, I mean that auctions were a very cool idea 10 years ago, but the novelty of them is [...]

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Did I Just Tell a Big Box Retailer No?

Sounds a little unbelievable, but yeah- I did. I won’t name names, but I can tell you that this big box retailer has everything for ‘US Moms. It all started exactly a year ago at a tradeshow in Vegas. Their buyer walked by my booth, smiled, and took off in a flash. I was writing [...]

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A Conversation with Jeff Shay of Rejuvenation

A little while ago, I had the pleasure of a short interview with Jeff Shay, Engineering Manager and Environmental & Safety Officer at Rejuvenation. For those not familiar… Rejuvenation began in 1977 as an architectural salvage shop in a derelict North Portland saloon. Jim Kelly, who still owns the privately held company, began the business [...]

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Health Savings Account

Great Ways to Save Money-Tax Free So many people today are looking for ways to save money it’s amazing that very few people understand the advantages of a Health Savings Account. An HSA (Health Savings Account) is a tax-sheltered account that you own for the purpose of paying qualified medical expenses for yourself, spouse, and [...]

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I’m a Square Who’s Behind the Curve

I’m not a techno-phobe; I don’t fear technology. I hate it. Or it hates me. Either, or. Yesterday I read about Web 3.0, which was a little disturbing to me, since, until recently, I thought that Wikipedia was a book for witches and am still unable to switch my Facebook profile from French language-mode. Oh, and I [...]

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If Sustainability Were a Person…it’d be Sean

Sean is one, interesting, bird. He’s worked at small brands, big brands, has a few degrees, speaks several languages, likes pentathlons…he’s sort of like a walking-talking Rubix Cube-meets-Swiss Army Knife—likes to play with brightly colored riddles as well as the intellectual means to move adeptly between disciplines.    Right out high school he went to [...]

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Know your mechanical prime time

Most people have jobs, and as of this writing, there is not a general revolt against the concept. In any society, it is a revered position – one that carries a certain “it’s a good feeling to be part of the team” camaraderie. Whether a democratic or a socialistic state, it is understood that the [...]

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Using A Retail Agent-Part 1

I have to admit, I am anxious about this post….however I must do it for the educational purpose of teaching the etiquette to entrepreneurs who want to get their products into mass retailers using an agent. I do not want to tick someone off, however, I need to put this out there. I have experienced [...]

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Sizing???

The focus of my efforts recently has been to develop my basic size 6 pattern.  I do have a basic “sloper” as it is known in the industry that I made from a generic size 6 PGM dress form.  However, as my husband pointed out, the dress form doesn’t look like a 50 year old [...]

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