The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for August, 2008

Sourcing Details

Sourcing is a major component of a fashion designer’s business.  A company that consistently works to improve their sourcing tactics will inevitably be more successful than one satisfied with its’ sourcing policies and procedures.  For those just learning about the business, sourcing is locating and working with manufacturers of finished garments, textiles, and trims such as [...]

Continue Reading

What is YOUR money mentality?

The number one reason for business, and personal, failure is the “lack of knowledge” about MONEY! As a successful business owner, running a multi-million dollar retail product placement company, I know first hand how being bad with money can be, and how being cash starved is always fatal. I hate to admit that I did have [...]

Continue Reading

Sales grew 186% over last year

I had the opportunity to talk via phone recently with Ashley Seeman. She started a graphic design business, but was only “bumping along”. That’s when one of your fellow StartupNation community members, Erin, swooped in with a recommendation: “Maybe you should check out StartupNation for some help.” Read what Ashley sent over to me about [...]

Continue Reading

Focus on the System, Not the Product

It seems logical the manager’s total efforts should be focused on the product or service itself; that all energy be directed to the work that must be done, the customers who must be found, and the money that must be made. And this is the problem! Focus entirely on these tasks without an overall strategy [...]

Continue Reading

Lessons Learned from the First Day of Kindergarten

Yesterday was a tough day for many Moms- myself included.  The baby boy that inspired the birth of my company, Glamajama, isn’t such a baby anymore.  He started Kindergarten at a new school with no friends at his side, a teacher he’s never met, and all kinds of new rules and procedures he’d have to [...]

Continue Reading

Receiving Compatible Email Messages via Mobile Devices

Publicizing discounts and expiration dates are great ways to attract new businesses from casual readers. With this, it creates a sense of urgency for each sale. However, when using those techniques, it is important to remember that you may not be reaching your full audience without including a text version with every HTML email newsletter [...]

Continue Reading

Small Bust Leads to AA Lingerie PR Success

Yesterday, Retha Queenan of AA Lingerie, www.aalingerie.com, shared some of her insights. She turned her need for a stylish, well-fitted bra into a successful, worldwide business that is garnering national media attention. Here are more of her tips to help you do the same thing! What kind of challenges and rewards do you see with pursuing new business in [...]

Continue Reading

Did I Just Get an Eye Roll?

Labor Day weekend is coming, which means the in-laws are coming–or as I like to call them the out-laws. My hubby’s parents are great people, but after I quit work to devote time to my business, I sensed they harbor a little bit of doubt in my project. (Little bit: as in, the Grand Canyon is [...]

Continue Reading

eBay – A Billboard in the Desert?

Hi gang, So I’ve had a week to digest all the new changes that eBay rolled out.  Here’s my opinion of the main changes: 1.  On eliminating checks and money orders -  this will upset people, and eBay will lose a tiny fraction of buyers, but as a seller, I am happy about it.  They [...]

Continue Reading

Off to MAGIC

The largest clothing tradeshow in the U.S. starts officially on Monday August 25 with Sourcing at MAGIC opening Sunday August 24 and I am thrilled to be going!!  MAGIC is the preeminent trade event in the international fashion industry where buyers and sellers of men’s, women’s, and children’s apparel, footwear, accessories and sourcing resources come [...]

Continue Reading

Improving Content in Email Messages

More than half of all email users today are using multiple accounts. Because of this, email marketers believe standard email messages are less targeted to users and are falling on deaf ears. Creating effective content for your email campaigns can help determine how responsive your target audience is and help define your own email marketing [...]

Continue Reading

Point-Of-Sale: The “Do It Now” Theory

“Why? Because I’m the mommy and I said so.” - Anonymous mommy Do it now and let’s get on with whatever is next!  Point-of-sale is a phrase taken from the cash register industry. It describes action “where the purchase takes place.” Consider the latest generation of cash register which instantly updates inventory and orders new product. [...]

Continue Reading

Prep for CNBC’s The Big Idea

I’ve been appearing here and there on The Big Idea with Donny recently. Thought you might get a kick out of how the show comes together and the role of so-called experts (yours truly included) who are invited on the show. Below are the emailed questions I received from the producers in advance of my [...]

Continue Reading

Interview Two with Jared Tanner, PrintingForLess.com

On Tuesday, Jared Tanner, the vice president of marketing at PrintingForLess.com, shared his suggestions about successful PR efforts. Here is the rest of that discussion: What advice do you have for small business owners who are looking for a publicist? Look for one who is active, aggressive and who doesn’t take “no” for an answer.  Many [...]

Continue Reading

Big Idea? Maybe..!

Today I had an experience I will not soon forget…….This experience deals with NOT loving your product idea sooooo much that you do not listen to reason and jump the gun and order 300,000 units before you have customers. When I told the developer that the product was good, but maybe will have a hard [...]

Continue Reading

Email v Customer Culture

How much time do you spend managing email today? Are you often reacting to your incoming email? do you remember what your queue looks like empty? Online tools are often referred to as opportunities to multi-task as well as key targets for distraction – and it never stops coming. There was a time when mail [...]

Continue Reading

The Value of Professional Online Communities

Seeing that I am working from home and still in the first 6 months of starting my business, I am finding professional online communities very helpful.  Not only is it an opportunity to learn from others in a given profession but also provides a social network of people working towards similar goals.  In fact I was surprised to [...]

Continue Reading

Ginormous Changes Announced By eBay Today

Hi gang, Well,  eBay just got interesting again.  Last night, eBay allowed several media outlets to disclose all of the upcoming changes that eBay will be announcing today. There’s a lot,  and I don’t want to rehash it all – my job will be to break it all down for you. For some wierd reason,  [...]

Continue Reading

eBay Changes Imminent?

Hi gang, I’m seeing a lot of chatter out there that eBay is announcing some moderate to “what the hell?” changes pretty soon.   In the last several years,  eBay will announce something heavy sometime in the 3rd quarter to give all the sellers a chance to react to them before Christmas. There’s lots of speculation out [...]

Continue Reading
Lineage2, Aion, Blade And Soul

StartupNation Free Launch Assessment! Get Started Now