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Archive for July, 2008

Step #3 – Start Your Franchise Analysis

So let’s review for a minute. By now, you’ve: Started discussions with your family and decided that you might be interested in owning your own business, and Accumulated a nice list of opportunities to consider. Now we’re on Step #3. The analysis phase. I recommend starting with an Excel spreadsheet, each franchise disclosure document (FDD) and [...]

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How to Price a New Product

Many people ask me for pricing advice when first launching a new product.  I can only speak from experience from being in the fashion/ accessory market.  Wholesale mark up for the fashion/ accessory business is usually in the range of : “your cost + 40-50 %” Then retail prices would be: “wholesale cost + 40-60%”, [...]

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Two Helping Hands, Helps Everyone

So I met with Elizabeth Lee of Seattle Organizing Works the other day. Her Biznik description says “I’ve been “the neat one” my whole life. That’s a lot of experience! I spent 20 years reporting to “The Man” in increasingly responsible roles in residential and corporate real estate, marketing and customer service, small business and [...]

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Word-Of-Mouth Tips from Andy Sernovitz-Part 2

On Tuesday, Andy Sernovitz, author of “Word of Mouth Marketing – How Smart Companies Get People Talking” and the GasPedal.com blog, shared some of his PR insights. Here is the continuation of our interview: What are some other tips you can offer small business owners who want to increase sales and awareness via word-of-mouth? Focus on your [...]

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