Home > 2008 > July > Page 2
The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for July, 2008

Trunk Shows..For Men

From an article in Entrepreneur…neat reminder on “knowing your audience” and focusing well.   It’s called The Trunk Club. It’s a great example of how market, identity, and focus come together to build new businesses that combine new ideas with old-fashioned serving the customer. It’s also a personal favorite because it’s the brainchild of one [...]

Continue Reading

Throw Out The Long Term Plan – Do Something Now

From a post on 37 signals: A couple of Getting Realish ideas spotted in Best Life magazine: Greg Gianforte is the author of “Bootstrapping Your Business: Start and Grow a Successful Company With Almost No Money.” In Follow Your Dream, he advises throwing out your five-year plan and focusing on building something now instead. Gianforte [...]

Continue Reading

I’m A Stranger In My Own Land – Part II

Hi gang, (When we last left our travel Hero, he was happily blogging from a Seattle pier, looking out at the bay and enjoying himself.   Did he make it home? Let’s rejoin him….) “Waiter, I’d like a tequila sunrise please.” “Sure thing – can I see your ID ?” Blank stare. “You see, what happened [...]

Continue Reading

All in the family?

Are you starting a business with a family member or a close friend? I know, I know. You are incredibly excited. You have a winning, million-dollar idea, and you are pursuing it with one of your favorite people. What could go wrong? Well, unfortunately, much can go wrong and sometimes it happens very quickly and [...]

Continue Reading

I’m A Stranger In My Own Land

Hi gang, Ok, we’re all business owners here.   Admit it – you’ve screwed up something before, right?  Something simple, something routine, something that makes you feel like a dolt. “You dolt” is actually what I muttered to myself on Friday as I was checking my bag in at the Air Trans counter to fly out [...]

Continue Reading

Outsourcing Errands and Excuses My Kids Make

Kids pick up things–not, like, their clothes or anything useful. But they do pick up attitudes and conversations. And then they use them against you. Take my kids, for example. Since my foray into the entrepreneurial world, the excuses I get from my kids have totally morphed into start-up business speak and buzz words. Last [...]

Continue Reading

Jill Exler’s jexbo.com PR Tips

In an effort to provide you with PR tips that really work in today’s media world, I’ll be interviewing various experts and entrepreneurs who will share their personal secrets and advice. To start, meet Jill Exler. Jill is a StartupNation fan who made her big business idea a reality. At jexbo™ (a combination of Jill’s [...]

Continue Reading

Hello from the Amazon Seller Conference!

Hi gang, I’m out here in beautiful Seattle at the Amazon Seller Conference this weekend.   The conference was started several years ago by a group of Amazon booksellers, and has steadily grown to a conference of around 200 sellers this year.  Amazon doesn’t directly sponsor the event, but this year they sent a River of [...]

Continue Reading

Getting on QVC!

How do I get on QVC? This is the most frequently asked question I get from everyone, everyday. My answer! Pray, hire a good agent and make sure you and the product are ready. Being a QVC vendor for over 8 years now, I see new products come and go every day. The things that [...]

Continue Reading

Step #3 – Start Your Franchise Analysis

So let’s review for a minute. By now, you’ve: Started discussions with your family and decided that you might be interested in owning your own business, and Accumulated a nice list of opportunities to consider. Now we’re on Step #3. The analysis phase. I recommend starting with an Excel spreadsheet, each franchise disclosure document (FDD) and [...]

Continue Reading

How to Price a New Product

Many people ask me for pricing advice when first launching a new product.  I can only speak from experience from being in the fashion/ accessory market.  Wholesale mark up for the fashion/ accessory business is usually in the range of : “your cost + 40-50 %” Then retail prices would be: “wholesale cost + 40-60%”, [...]

Continue Reading

Two Helping Hands, Helps Everyone

So I met with Elizabeth Lee of Seattle Organizing Works the other day. Her Biznik description says “I’ve been “the neat one” my whole life. That’s a lot of experience! I spent 20 years reporting to “The Man” in increasingly responsible roles in residential and corporate real estate, marketing and customer service, small business and [...]

Continue Reading

Word-Of-Mouth Tips from Andy Sernovitz-Part 2

On Tuesday, Andy Sernovitz, author of “Word of Mouth Marketing – How Smart Companies Get People Talking” and the GasPedal.com blog, shared some of his PR insights. Here is the continuation of our interview: What are some other tips you can offer small business owners who want to increase sales and awareness via word-of-mouth? Focus on your [...]

Continue Reading

Skype Mostly Rocks as a Killer App for Startups

When you are a startup company you learn pretty quickly that your technology infrastructure is based on compromise. There are many aspects of your company that you simply will not consider accepting anything less than exemplary. Your customer service, attention to detail, daily planning, product performance – these all must be super great in order [...]

Continue Reading

Stay-at-Home Mom. Can You Re-phrase That?

Let me just say straight off that I resent the term “stay-at-home mom” and “stay-at-home dad.” For a couple of reasons. First, do we really stay-at-home? Are we some kind of business shut-ins, who cower under our covers, refusing to face the world? No. Well, OK, that usually describes me until about 6 a.m., but eventually, [...]

Continue Reading
Lineage2, Aion, Blade And Soul

StartupNation Free Launch Assessment! Get Started Now