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Archive for June, 2008

The Eight Deadly Sins of Email Marketing cont.

Earlier in the week, I began a discussion about what you should not do with your email newsletters. In his article, “The Eight Deadly Sins of Email Marketing,” Ron Evans talks about the worst things you can do with your email marketing campaigns. Here are the final four “deadly sins:” Don’t send out HTML emails [...]

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Entreprenuers and health insurance

For entrepreneurs, the most burning question in growing a business is–how do I keep costs down? As you know, this is not a simple question to answer–especially when it comes to providing health benefits for your employees. I’ve been in your shoes five times. I’ve successfully launched five different startups and intimately understand the pitfalls [...]

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Doing Good, And Wanting A Piece Of It

On my way home from work, I heard a piece on NPR about the Quaker Oats Company sponsoring a northwest adventure Sergeant Preston of the Yukon/CBS/1955-58 and gave away one-inch plots of Yukon land as an incentive to buy their cereals — 21 million tiny parcels in all. The promotion worked, causing a mini “land [...]

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My Answer To All The eBay Changes? Inflatablemadnessdvd.com!

Hi gang, Yeah,  eBay has been a tough marriage the last few years for us.   First they jack up my Store insertion fees 150%, then they institute undocumented policies concerning the feedback system and we almost get kicked off the site (neutrals are now negatives!),  then they announce fee structure changes that actually RAISE our [...]

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What NOT to do with your email newsletters

I’ve spoken at length about what to say in your email messages to make your company more attractive to your potential customers. I have also discussed ways to improve the look and feel of your messages to give them a more professional appearance. These best practices will help you maximize your email marketing campaigns, raise [...]

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The One Big Secret to Getting Press – And It Costs Nothing!

Are you overwhelmed with the latest technologies, social media sites, networking opportunities, and other products and services that promise to increase sales and awareness? As an entrepreneur like me, you are probably inundated with the latest products and services on a daily basis. (Ugh! I just received another three e-mails about the latest media-list services and upcoming [...]

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Words Matter

I received a text message over the weekend from one of the co-founders of our new startup company Showcase U. It was short and sweet, as text messages tend to be. But it spoke volumes. The message talked about how starting up a brand new company from scratch is extremely challenging and even though we [...]

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