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Archive for June, 2008

Is franchise ownership for you?

Good evening Startup Nation visitors! Today we begin a 15-part, five week crash course that will help you decide whether or not franchising is the right thing for you. Starting your own business can be extremely daunting. What is the right business for me? How do I get financing (or do I even need financing)? [...]

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Five mistakes people make with startup businesses

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Whether you’ve established a small business, are in the midst of launching one, or simply considering it for the future, it’s certain you want at least one thing out of this investment: success. Starting and running a small business isn’t a cakewalk. It’s hard to believe, but over 50 percent of small businesses fail in [...]

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The Startup Company 2X Factor

I love to admit it, Rich Sloan is right. Do all of your research diligently, assess the landscape of the market, finely define the project at hand, painstakingly lay out a time schedule, assign specific tasks to specific people, stay on top of the process with regularly scheduled meetings, set deadlines and gather feedback from [...]

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Kroger rejects global warming policy

Kroger Co. shareholders rejected five shareholder-sponsored proposals — all opposed by the board of directors — at the company’s annual meeting Thursday in Cincinnati. Kroger Chairman and CEO David Dillon that the company was already following or moving toward many of the policies promoted by the proposals but that the company disagreed with the methods [...]

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Book Recommendation: Nudge

Similar message to my Fish Sticks post about people’s likelihood to do the right thing, if just given the right information…. WorldChanging book review:   “Authored by two Univeristy of Chicago heavy-hitters, Economist Richard Thaler and Law Professor Cass Sunstein, Nudge explores the policy implications of behavioral economics, a field describing the irrationalities of human [...]

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Using social networking to increase company visibility

With hundreds of millions of registered users across the world, social networking web sites are among the most popular places to communicate and trade information. There are numerous reasons why people use these sites: to find colleagues, friends or classmates, read breaking news, or make new business connections. As social media continues to evolve, how can your business integrate the use of these sites with your email marketing campaigns to increase your company’s visibility?

The first thing you should do is actually visit some of these sites, and scout around for the ones that seem most appealing to you. As an entrepreneur or business owner, there are a few popular sites that are used for business purposes only, such as Linkedin and Plaxo. On these sites, you can post information about your business and build relationships with businesspeople and new clients from your region or from across the world. Other sites like Facebook and Myspace began as simply social networking sites, and have evolved into places to hear new music, play games, or join political causes.

You can create free profiles on most of these sites, which gives your clients and business connections an opportunity to put your face and name with that of your company. One word of caution however: if you do choose to add a profile onto these sites, and you will be using it for business purposes, make sure not to include anything profane, political or controversial on your profile. This can turn a potential customer or relationship into a lost connection.

Once your networking profiles have been created, you can include them in your email messages and encourage your subscribers to connect with you. You can also use your email newsletters as a way to get your customers to share your content on a variety of social networking sites.

For example, if you use iContact as your email marketing service, you can use our email “sharebar” at the bottom of every message you send to encourage your readers to share you messages with the public. Through the sharebar, your subscribers can post your content on sites like Facebook, Digg, and reddit. This can exponentially increase the number of readers who view your content, and get your company’s name out to demographics of people you may have never thought you could reach.

For this reason, it’s increasingly important to include accurate, quality content in your email messages because you never know who is reading at any given moment. I hope you enjoy your weekend, and I’ll be back next time with more email marketing tips and advice.

Cheers,

Ryan Allis

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With hundreds of millions of registered users across the world, social networking web sites are among the most popular places to communicate and trade information. There are numerous reasons why people use these sites: to find colleagues, friends or classmates, read breaking news, or make new business connections. As social media continues to evolve, how [...]

Continue Reading