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Archive for May, 2008

Tracking your email messages saves time and money

Let’s imagine for a moment that you have gone through all the necessary steps to create and develop a successful email marketing campaign. You have spent many hours putting together a great looking, well-designed newsletter, and have obtained numerous email addresses from your customers through your web site’s Sign-up form. You have even created an [...]

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On the subject of innovation

I was absolutely fascinated by this article in the NY Times. It reveals how the brain works and how habit patterns are literally carved into our brains in the form of neural pathways. It went on to describe the fact that we can significantly strengthen our mental capacity by consistently trying the same things in [...]

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Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. You can effectively frame your content in your email [...]

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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher [...]

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eBay partners with Buy.com, gives large sellers the finger

Hi gang, It’s being widely reported this weekend that eBay has entered into a partnership with Buy.com to allow Buy.com to sell lots and lots of product on eBay.com.   As of this moment,  Buy.com has over 140,000 3-day listings active on the site.  In April Buy.com did roughly $700,000 in sales on eBay. None of that [...]

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Have Passion for Your Company

We’ve spent the last few weeks discussing the Four Ps of Marketing, and how utilizing these techniques can enhance your online marketing campaigns. Today I’d like to introduce the “unofficial 5th P” of Marketing: Passion. Without the passion, drive, and courage to build your company in today’s marketplace, there is a high probability that your [...]

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