Home > 2008 > May > Page 2
The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for May, 2008

Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. You can effectively frame your content in your email [...]

Continue Reading

Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher [...]

Continue Reading

eBay partners with Buy.com, gives large sellers the finger

Hi gang, It’s being widely reported this weekend that eBay has entered into a partnership with Buy.com to allow Buy.com to sell lots and lots of product on eBay.com.   As of this moment,  Buy.com has over 140,000 3-day listings active on the site.  In April Buy.com did roughly $700,000 in sales on eBay. None of that [...]

Continue Reading

Have Passion for Your Company

We’ve spent the last few weeks discussing the Four Ps of Marketing, and how utilizing these techniques can enhance your online marketing campaigns. Today I’d like to introduce the “unofficial 5th P” of Marketing: Passion. Without the passion, drive, and courage to build your company in today’s marketplace, there is a high probability that your [...]

Continue Reading

From “mom & pop” to franchised business

I recently attended the annual International Franchise Expo in Washington, DC. It’s arguably the largest consumer trade show for franchise opportunities, attracts around 10,000 – 15,000 attendees from around the globe (I remember hearing there were 19 delegations this year) and showcases around 250 different types of franchises. However, it amazes me how many people [...]

Continue Reading
Lineage2, Aion, Blade And Soul