The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for April, 2008

Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’ minds and your business will more quickly succeed. Think of promotion as the umbrella that encompasses all methods of getting [...]

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The Four Ps of Marketing: Product

Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register, you can send them additional notifications about your event, such as reminders, directions, or menu choices. Today, I’m going to [...]

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The Price is right: The Four Ps of Marketing continued

Once you have created your product and decided where to market your business, it’s time to determine a price for your services. Setting a price for your products or services is not always a simple task, and may require a great deal of market research in your industry to establish a fair price. You will [...]

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Place: It’s all about the location

In the last post, I began the discussion about the Four Ps of Marketing: Product, Place, Price, and Promotion. Learning how to use each of these concepts effectively can greatly help the success your business. With the first of the Four Ps, Product, if your product fulfills a need or want, has either niche or [...]

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Online consumers prefer green products

Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!) A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling. The study can be found be visiting this link at Doubleclick Performics. Further, surprisingly [...]

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Using Sign-up forms for event planning and management

In my last post, I discussed the importance of blogging for your business. Blogging is an easy and efficient way to connect with your customers and readers, and can help you greatly improve your business’s search engines rankings. Along with your email newsletters, you can use blog posts to elevate your company’s organized marketing campaigns [...]

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What Playing Hooky Can Teach You About Business

Hi gang, So, I blew off work on Tuesday.  I work for myself, so I didn’t have to get anyone’s permission or face any consequences.  Of course, I still had to clear it with the boss at home because I was going out of town.   She luckily saw the "I’m going to jump out of [...]

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The importance of blogging for your business

Last week I explained how important it was to become involved in your local communities by being enlightened entrepreneurs. Your email newsletters can be powerful tools in creating awareness for your favorite charity or non-profit organization. Once you begin to hire employees, your company can create a matched giving policy where you can encourage your [...]

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Creating a matched giving policy

My previous post explained the importance of being an enlightened entrepreneur and giving back to your community through your business. You can use your email newsletters to announce to your customers which charities and non-profit organizations are important to you. Today’s post also deals with content you can include in your email messages about charitable [...]

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Giving Back

Last time, I outlined the main provisions of the CAN-SPAM Act of 2003, and discussed how it affects your online marketing campaigns. This law passed by Congress establishes guidelines for those businesses that send out commercial emails, and was drafted to help cut down on the volume of spam through the Today, I will explain [...]

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