The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for April, 2008

Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’ minds and your business will more quickly succeed. Think of promotion as the umbrella that encompasses all methods of getting [...]

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The Four Ps of Marketing: Product

Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register, you can send them additional notifications about your event, such as reminders, directions, or menu choices. Today, I’m going to [...]

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The Price is right: The Four Ps of Marketing continued

Once you have created your product and decided where to market your business, it’s time to determine a price for your services. Setting a price for your products or services is not always a simple task, and may require a great deal of market research in your industry to establish a fair price. You will [...]

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Place: It’s all about the location

In the last post, I began the discussion about the Four Ps of Marketing: Product, Place, Price, and Promotion. Learning how to use each of these concepts effectively can greatly help the success your business. With the first of the Four Ps, Product, if your product fulfills a need or want, has either niche or [...]

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Online consumers prefer green products

Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!) A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling. The study can be found be visiting this link at Doubleclick Performics. Further, surprisingly [...]

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Using Sign-up forms for event planning and management

In my last post, I discussed the importance of blogging for your business. Blogging is an easy and efficient way to connect with your customers and readers, and can help you greatly improve your business’s search engines rankings. Along with your email newsletters, you can use blog posts to elevate your company’s organized marketing campaigns [...]

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