The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for March, 2008

How the CAN-SPAM Act affects online marketing

Spam is defined as unsolicited mass email to persons with whom you do not have a business relationship or have not requested (confirmed or opted-in to) your mailing. In 2003, Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those businesses that send out commercial emails, and [...]

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Spring Cleaning

In my last post, I talked about using contests as an alternative method for tracking your email newsletters. Having an occasional contest can provide you with an opportunity to see which of your customers are truly interested in your company. In honor of the beginning of the spring season, today I will discuss how cleaning [...]

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Using Contests as an Alternative Tracking Method

Last time I explained the pros and cons of using images in your email messages. Including high-quality images can have a dramatic effect on the way customers perceive your business, but they need to be used conservatively, as most email clients will block them from displaying unless the email recipient allows them to be shown. [...]

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Using Images in Your Email Newsletters

In the past two weeks, I’ve given you the top twenty keys to online marketing, which can be used as a guide as you launch your marketing campaigns. Today, I’m going to get back to talking about tips you can utilize while creating your email messages. Similar to a previous blog post about the possible [...]

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Small Business in a Rough Economy

A crumbling stock market. The credit crunch. Gasoline approaching $4/gallon. Plummeting house prices. How are these impacting small businesses? At PFL, we talk to thousands of business people every week, most of them in companies with 20 or fewer employees. Small businesses are in touch with their customers, and can sense economic trends long before they hit [...]

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