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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for 2007

Are You Boring People to Death?

It slays me when a presenter in a meeting or at a conference throws up PowerPoint slides full of words, then proceeds to read them to the audience. I mean, if words alone are enough to communicate your ideas, send an email. If you use PowerPoint for sales presentations or internal communications, you’ve got to [...]

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We’re Pleased to Present the StartupNation Boomer Blog

Hi, I’m Jeff Williams, Boomer entrepreneur and chief coach for Bizstarters, and now the newest blogger for StartupNation. I’m very pleased to be joining the network of experts who provide advice and thoughtful perspective through the various blogs presented on the StartupNation website. You may be wondering why we’ve added a blog specifically aimed to [...]

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Dealing with Blacklists

Last time I talked about Can-Spam and how it affects your email campaigns. Today I'll talk about blacklists and how to stay off them. If you send out email messages and receive a decent chunk of spam complaints, you will probably eventually be blacklisted. A blacklist is a list of IP addresses that have been [...]

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Customer Intimacy

I’ve mentioned that PFL’s business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when growth and career moves force us to "churn" a team. So when we add a new team member, we proactively [...]

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License to Play Dorky Music in Public? I”m There!

If you have been reading my blog, you probably recall that my husband and I are entertaining the possibility of moving to North Carolina. We are currently in New England. I’m really excited, but I’m also really nervous about transitioning my business if this does in fact happen. Right now, I am home-based and my [...]

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Understanding Can-Spam & Relevant Legislation

In 2003 Congress passed the Can-Spam Act. This law is designed to help cut down on the volume of spam email through the US. Even if you're not based in the States, complying with the Can-Spam act will significantly improve your deliverability. Can-Spam basically includes six major provisions. They are: 1.The email message must not [...]

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Search Engines

If you have a website that matters at all to your business, please read this NY Times article. It is one of the best I’ve seen to give you a feel for how Google operates, especially in terms of its algorithms for deciding who gets the all-important top rankings for search results.    Andrew Field is President [...]

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I”m floored!

I really, really wish I had something interesting to report. It’s pretty much business-as-usual around here. It’s definitely busier than normal, hence my lack of posts, but nothing out of the ordinary. (Perhaps I should start making up stuff?) On a good note, my husband replaced the laminate flooring in my work kitchen that I [...]

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What is your ”Moonrise”?

There’s a phrase used among some photographers when they refer to a peer’s best shot. They call it a "Moonrise." They’re referring to a famous photograph Ansel Adams shot at daybreak on a morning in 1941. He was driving along a New Mexico highway, noticed a full moon still aglow over a wide open ranchland, pulled over, set [...]

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The Deliverability Challenge

Email is a powerful marketing tool. It certainly beats the price of print advertisements. However, one major challenge is to make sure your messages aren't lumped in with spam. It's estimated that between 70 and 80 percent of all email traffic is unsolicited spam. Even if each of your recipients opt into your contact list, [...]

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Good networking. Great inspiration!

Inspirational examples of people who are MAKING IT HAPPEN are all around us. Several StartupNation community members gathered in Northern California recently to meet up, get smarter, and get inspired by each other, and it was hosted at the TechShop, the brainstorm of an active StartupNation community member nicknamed, TechShopJim here in the StartupNation discussion forums. [...]

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eBay creating competition for its own sellers!

It is rare that I get upset with eBay, but this one hits really close to home… As Ina Steiner pointed out on her AuctionBytes Blog, eBay is now sending DVD shoppers to Netflix. When someone searches for a DVD on eBay (for example, type in “Sopranos DVD” into a search), a big banner will [...]

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The Dip-Lovin’ Post Office Ladies Saved My Behind!

This has been a good week business-wise! I was recently highlighted in a trade magazine that targets country-style stores and I have been getting a lot of wholesale inquiries as a result. Yesterday, I sent out more than a dozen envelopes with samples inside to stores that had requested them. This almost turned into a [...]

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4 tips to an effective sign-up form

Last time I talked about some ways to build a large and valuable contact list. I talked about seminars, point-of-sale sign-up forms and events. Customers who you can't meet in person should still be able to join your contact list. That's why it's important to have an effective sign-up form on your website. Here are [...]

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Richard Branson’s “Luck”

I just read this in the May 14 issue of The New Yorker and wanted to pass it along. Richard Branson, CEO of Virgin Atlantic (and about 130 other "Virgin" brands) says about entrepreneurship: I don't think I am different really from any entrepreneur. You have to stick you neck out on occasion. You have [...]

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Are you up to it?

A thirst for knowledge is essential for those who truly want to become successful entrepreneurs. As a small business owner, I know the fundamental challenge that every business owner faces: time. "I don't have time to read books, I have too much going on right now", I have said over and over again to my [...]

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The Art of Selling … What techniques work well for you?

The ability to market (sell) your business to the public could be one of the most important steps to succeeding. Franchisors are not only selling products to consumers … but they are also convincing other entrepreneurs to buy in to their businesses. What are some of you doing to market your business or service? Email [...]

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Lineage2, Aion, Blade And Soul