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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for 2007

The cell phone is in the cheese drawer

Having trouble keeping up? Can't remember if that important meeting was happening this week? Or was it next week? Sleepless laying in bed at night, roiling over the 14 other things you were supposed to finish but didn't? Then you'll appreciate what happened to me this morning. Woke at 6a. Bleary. Rose. Dressed for a [...]

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Microsoft’s Sender-ID System

Last week I talked about the pros and cons of double opt-in. Today I want to talk about Microsoft's Sender ID system. Sender ID is the method Microsoft uses to check whether an email is actually coming from the company that they headers say it is coming from. This is especially effective against phishing (an [...]

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Bad Business Practice

Just venting about a bad business practice… There are all sorts of business practices that don't make sense, and here's one minor, but very annoying one to illustrate the point: Price or info labels that are adhered to the product you buy and don't come off without ripping and leaving tears of backing and stickiness [...]

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The Pros and Cons of Double Opt-In

Last time I talked about some guidelines to help you reduce email bounces. This time I'll talk about the pros and cons of using a double opt-in process. Double opt-in is a process that requires new subscribers to confirm their subscription by clicking a link in an email. This ensures that your customers are humans [...]

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Negotiate!

I've made some vendor changes lately for StartupNation and have made some key purchases for the business. For example, we decided to move our ad-serving service from Atlas to Doubleclick. We also found a much less expensive way to produce our radio program by reviewing our procedures and relationships. And as an example of a [...]

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The best part of eBay Live!

While there is much to benefit from, the best thing about eBay Live is being able to connect with some of the greats in the business. I had the opportunity to talk with guys like Adam Ginsberg, Jim Cockrum and Randy Smythe. I wrote about this a little in my other blog, but I have to [...]

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More thoughts on the eBay Live! Town Hall

Julia Wilkinson posted an article about the eBay Live! Town Hall on AuctionBytes. Check it out here. Corey Kossack is one of eBay’s “Top Sellers” through his eBay store, Koss DVD. He is also author of eBay Millionaire or Bust and creator of ProfitBuilderSoftware.com, an online software tool designed to reduce eBay fees and maximize profits for [...]

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Guidelines for Reducing Bounces

Last time I talked about how important it is to remove bounced addresses from your contact lists. This helps reduce your amount of bounced messages. You can reduce the number of bounces by following some simple guidelines before you send your newsletter. 1. Include "Subscription Management" links in your emails and encourage your subscribers to [...]

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Loneliness on Fathers’ Day

Seth Godin and his readers have some great observations on loneliness. Happy Fathers Day to all! http://sethgodin.typepad.com/seths_blog/2007/06/everyone_is_lon.html Please feel free to post comments here or to Seth directly. He has one of the most highly-visited blogs on the web. Andrew Field is President of PrintingForLess.com, known by its thousands of happy customers as "America‘s Print Shop." [...]

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Inside eBay Live! Town Hall 2007 from Boston

Today I stood in front of what I can only imagine was somewhere between 1500-2000 eBay sellers at the eBay Live! Town Hall. Town Halls are put together by eBay to allow the community to speak their mind about the good, bad and everything in between as it relates to their eBay businesses and how [...]

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I am green with business

I know it's bad to be green with envy. But it sure is good to be green with business. Responding to the groundswell of "green practices" in big and small business today, we've created a brand new forum category at StartupNation dedicated to All Things Green in business. It's a sign of the times, no? [...]

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Live blogging from eBay Live!

I’m sitting in my hotel room after the second day of eBay Live! 2007 in Boston. I’m experiencing the conflicting feeling of intense exhaustion mixed with excitement. This is truly a great event. If for no other reason, eBay Live! is tremendous because you get to meet eBay sellers at all levels, and I’ve found [...]

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It’s Not Easy Letting the Big Fish Go.

Things are still hoppin’, as you can tell by my lack of posts. My 5-y-o son just graduated from preschool, so he’s home full time now. My 2-y-o son is into everything, as most toddlers are. My husband just had back surgery, which didn’t completely work, so now he’s getting cortisone shots in his tailbone [...]

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Managing Email Bounces

Managing and reducing email bounces is crucial for email marketing. The more emails that get through, the higher your conversion rates and return on investment will be. On average, about 10% of sent emails bounce. Emails bounce for any of the following reasons: the recipient's inbox is full, the email address does not exist, the [...]

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Getting in Bed with Venture Capitalists

Marc Andreessen, famous co-founder of Netscape, finally comes clean with his opinions about entering a relationship with VC’s. Bottom line: it ain’t a free lunch. As a really smart entrepreneur I know says: "Partners are for dancing." http://blog.pmarca.com/2007/06/the_truth_about.html  There are a variety of circumstances where partnering with VC’s is the best move. But before you [...]

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An Entrepreneur’s Theory of Relativity

You gotta love Albert Einstein. I'm not sure what he was blessed with more – genius or sense of humor. For example, check out this quote by him: When you sit with a nice girl for two hours you think it's only a minute. But when you sit on a hot stove for a minute [...]

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Avoiding Spam Filters

Large Internet Service Providers like AOL, MSN and Yahoo filter millions of spam messages each day. They accomplish this by using filters that search for words commonly used in spam messages and move these messages to a junk or bulk folder. If you want to avoid having your messages filtered, you need to avoid using [...]

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Meet Corey Kossack at eBay Live!

Hi guys, Sorry to have been away this last week – preparations for this year’s eBay Live! have been time-consuming… I’m packing my bags and heading to Boston tomorrow, where eBay Live! will be held this Thursday-Saturday. For those of you who are attending, I will be speaking on the “Top Seller Panel: Metrics to [...]

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