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Archive for 2007

The best part of eBay Live!

While there is much to benefit from, the best thing about eBay Live is being able to connect with some of the greats in the business. I had the opportunity to talk with guys like Adam Ginsberg, Jim Cockrum and Randy Smythe. I wrote about this a little in my other blog, but I have to [...]

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Guidelines for Reducing Bounces

Last time I talked about how important it is to remove bounced addresses from your contact lists. This helps reduce your amount of bounced messages. You can reduce the number of bounces by following some simple guidelines before you send your newsletter. 1. Include "Subscription Management" links in your emails and encourage your subscribers to [...]

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Loneliness on Fathers’ Day

Seth Godin and his readers have some great observations on loneliness. Happy Fathers Day to all! http://sethgodin.typepad.com/seths_blog/2007/06/everyone_is_lon.html Please feel free to post comments here or to Seth directly. He has one of the most highly-visited blogs on the web. Andrew Field is President of PrintingForLess.com, known by its thousands of happy customers as "America‘s Print Shop." [...]

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Inside eBay Live! Town Hall 2007 from Boston

Today I stood in front of what I can only imagine was somewhere between 1500-2000 eBay sellers at the eBay Live! Town Hall. Town Halls are put together by eBay to allow the community to speak their mind about the good, bad and everything in between as it relates to their eBay businesses and how [...]

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I am green with business

I know it's bad to be green with envy. But it sure is good to be green with business. Responding to the groundswell of "green practices" in big and small business today, we've created a brand new forum category at StartupNation dedicated to All Things Green in business. It's a sign of the times, no? [...]

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Live blogging from eBay Live!

I’m sitting in my hotel room after the second day of eBay Live! 2007 in Boston. I’m experiencing the conflicting feeling of intense exhaustion mixed with excitement. This is truly a great event. If for no other reason, eBay Live! is tremendous because you get to meet eBay sellers at all levels, and I’ve found [...]

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It’s Not Easy Letting the Big Fish Go.

Things are still hoppin’, as you can tell by my lack of posts. My 5-y-o son just graduated from preschool, so he’s home full time now. My 2-y-o son is into everything, as most toddlers are. My husband just had back surgery, which didn’t completely work, so now he’s getting cortisone shots in his tailbone [...]

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Managing Email Bounces

Managing and reducing email bounces is crucial for email marketing. The more emails that get through, the higher your conversion rates and return on investment will be. On average, about 10% of sent emails bounce. Emails bounce for any of the following reasons: the recipient's inbox is full, the email address does not exist, the [...]

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Getting in Bed with Venture Capitalists

Marc Andreessen, famous co-founder of Netscape, finally comes clean with his opinions about entering a relationship with VC’s. Bottom line: it ain’t a free lunch. As a really smart entrepreneur I know says: "Partners are for dancing." http://blog.pmarca.com/2007/06/the_truth_about.html  There are a variety of circumstances where partnering with VC’s is the best move. But before you [...]

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An Entrepreneur’s Theory of Relativity

You gotta love Albert Einstein. I'm not sure what he was blessed with more – genius or sense of humor. For example, check out this quote by him: When you sit with a nice girl for two hours you think it's only a minute. But when you sit on a hot stove for a minute [...]

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Avoiding Spam Filters

Large Internet Service Providers like AOL, MSN and Yahoo filter millions of spam messages each day. They accomplish this by using filters that search for words commonly used in spam messages and move these messages to a junk or bulk folder. If you want to avoid having your messages filtered, you need to avoid using [...]

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Meet Corey Kossack at eBay Live!

Hi guys, Sorry to have been away this last week – preparations for this year’s eBay Live! have been time-consuming… I’m packing my bags and heading to Boston tomorrow, where eBay Live! will be held this Thursday-Saturday. For those of you who are attending, I will be speaking on the “Top Seller Panel: Metrics to [...]

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Are You Boring People to Death?

It slays me when a presenter in a meeting or at a conference throws up PowerPoint slides full of words, then proceeds to read them to the audience. I mean, if words alone are enough to communicate your ideas, send an email. If you use PowerPoint for sales presentations or internal communications, you’ve got to [...]

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We’re Pleased to Present the StartupNation Boomer Blog

Hi, I’m Jeff Williams, Boomer entrepreneur and chief coach for Bizstarters, and now the newest blogger for StartupNation. I’m very pleased to be joining the network of experts who provide advice and thoughtful perspective through the various blogs presented on the StartupNation website. You may be wondering why we’ve added a blog specifically aimed to [...]

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Dealing with Blacklists

Last time I talked about Can-Spam and how it affects your email campaigns. Today I'll talk about blacklists and how to stay off them. If you send out email messages and receive a decent chunk of spam complaints, you will probably eventually be blacklisted. A blacklist is a list of IP addresses that have been [...]

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Customer Intimacy

I’ve mentioned that PFL’s business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when growth and career moves force us to "churn" a team. So when we add a new team member, we proactively [...]

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License to Play Dorky Music in Public? I”m There!

If you have been reading my blog, you probably recall that my husband and I are entertaining the possibility of moving to North Carolina. We are currently in New England. I’m really excited, but I’m also really nervous about transitioning my business if this does in fact happen. Right now, I am home-based and my [...]

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Understanding Can-Spam & Relevant Legislation

In 2003 Congress passed the Can-Spam Act. This law is designed to help cut down on the volume of spam email through the US. Even if you're not based in the States, complying with the Can-Spam act will significantly improve your deliverability. Can-Spam basically includes six major provisions. They are: 1.The email message must not [...]

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I”m floored!

I really, really wish I had something interesting to report. It’s pretty much business-as-usual around here. It’s definitely busier than normal, hence my lack of posts, but nothing out of the ordinary. (Perhaps I should start making up stuff?) On a good note, my husband replaced the laminate flooring in my work kitchen that I [...]

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