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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for 2007

Your New Website, in One Hour

A common problem we see here on StartupNation is bootstrapping entrepreneurs without the working capital to get their company website set up properly. Having a web presence is crucial for today's start-ups, but what do you do if you you don't have the money for a site or the knowledge to build your own? The [...]

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Using tracking stats to improve your marketing efforts

Last time I explained that  email offers some major benefits over print and other media. Email gives you quick feedback that allows you to design your message for your contacts. It's about providing value for your customers and connecting with the audience at large. Today I'll talk about how you can use email tracking to [...]

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The Power of “Track Record Marketing”

I ran a new route this morning. I was weaving through the neighborhood and come across a variety of homes for sale. Naturally, the homes have "For Sale" signs out in the front yard. But I noticed that not all For Sale signs are equal. I also learned the power of something I'll refer to [...]

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First Impressions II

Thanks for the responses. The point of my post about the sign on the front desk of the Mill Creek Inn in Lake Geneva Wisconsin was not to opine about whether they have the right to set some parameters around the use of their facilities. They of course have the right to set policies that [...]

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Welcome! and Online Contact Management with HighRise

Welcome to Web Technology for Entrepreneurs! The goal of this category is to bring entrepreneurs news of web applications and technology that they can start using today to help their businesses. I'll bring you the latest and greatest from the internet world, and break it down for you in terms of what you need to [...]

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Advertising funds for franchises – benefits and drawbacks

As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional … the deciding factor 99% of the time is the number of units a franchise has and if it makes sense for a national reach vs. a more targeted [...]

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Want your eBay questions answered Live?

This coming week, I will be on StartupNation Radio, broadcast across the country to answer your questions about eBay and Internet business. We will be selecting 6 or 7 eBay sellers to join us on the radio to ask questions about eBay for me to answer that the rest of the nation will hear. This [...]

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Build A Support Team To Grow Your Boomer Business

In their corporate positions, many Boomer managers are particularly adept at working in teams and with support staff.  The same leveraging of talent is critical to growing your new business.  Many new Boomer entrepreneurs are what I call “owner-operators” where they are the “chief cook and bottle washer” for their businesses. The variety of demands [...]

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ecommerce

The Benefits of Email Marketing

I’ve been thinking a lot lately about why I first started using email for marketing. There are some obvious down-sides: mostly the effort you must put in to avoid being thought as spam. But, if you do it right, the benefits far outweigh the drawbacks. At some point I discovered that, to use email marketing [...]

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Home Based Franchising

With over 2,500 franchise concepts in the US alone, business owners are finding ways to appeal to investors. And one major way to do that is offer them the benefits of working from home. Several of our clients have perfected the system, including: At Matco Tools, franchise distributors of automotive tools and diagnostic and service [...]

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eBay is Like Training Wheels for Your Business Career

Don’t know anything about business? What better way to get acclimated to the business world than to start one of your very own? But what about all the risk, up front cost, legal protection and marketing know-how that’s required to get a business off the ground? While there’s nothing wrong with starting a business of [...]

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Apple’s new iPhone

Ravenous. That’s how I describe the scene today at SouthPark Mall in Charlotte, NC. My wife and I were goofing around and thought we would check out the Apple store. Bad idea for my sanity but a great example of branding at its best. So when I got home, I checked YouTube & Digg.com to [...]

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The cell phone is in the cheese drawer

Having trouble keeping up? Can't remember if that important meeting was happening this week? Or was it next week? Sleepless laying in bed at night, roiling over the 14 other things you were supposed to finish but didn't? Then you'll appreciate what happened to me this morning. Woke at 6a. Bleary. Rose. Dressed for a [...]

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Microsoft’s Sender-ID System

Last week I talked about the pros and cons of double opt-in. Today I want to talk about Microsoft's Sender ID system. Sender ID is the method Microsoft uses to check whether an email is actually coming from the company that they headers say it is coming from. This is especially effective against phishing (an [...]

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Bad Business Practice

Just venting about a bad business practice… There are all sorts of business practices that don't make sense, and here's one minor, but very annoying one to illustrate the point: Price or info labels that are adhered to the product you buy and don't come off without ripping and leaving tears of backing and stickiness [...]

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The Pros and Cons of Double Opt-In

Last time I talked about some guidelines to help you reduce email bounces. This time I'll talk about the pros and cons of using a double opt-in process. Double opt-in is a process that requires new subscribers to confirm their subscription by clicking a link in an email. This ensures that your customers are humans [...]

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Negotiate!

I've made some vendor changes lately for StartupNation and have made some key purchases for the business. For example, we decided to move our ad-serving service from Atlas to Doubleclick. We also found a much less expensive way to produce our radio program by reviewing our procedures and relationships. And as an example of a [...]

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Lineage2, Aion, Blade And Soul