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Archive for 2007

Maple Syrup Festival is Entrepreneurship in Action

Tomorrow’s the day!! The annual Vermontville Maple Syrup Festival is here!! What began as a joke for Suzanne and I 15 years ago (she told me that she could never marry a man who ate Log Cabin “syrup” on his pancakes) has turned into an annual obsession. To get to Vermontville, Michigan from Detroit, you [...]

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Timing is Everything

So your customers log into their in-box. They don’t see your message; it’s lodged between two other emails down at the bottom of the page. You normally have excellent open rates, but this message just doesn’t seem to make an impact. Everyone has his or her own preferred time to deal with email, but we’ve [...]

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Change of Scenery

I spent last week in Boston, Annapolis, and Washington, DC. While I dreaded spending an entire week out of the office — and not on vacation — it turns out it was time very well spent. Among other activities, I went to OnDemand, a major industry trade show. It was fascinating, and I met many [...]

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Not Necessarily a Franchise

It’s a common misunderstanding that businesses with many locations are all franchises. In fact, many of the places you frequent on a daily basis are NOT franchises at all, but corporate-owned and operated stores. For example, FedEx/Kinkos, The Gap, Red Lobster and yes, even Starbucks are NOT franchises. These are all large companies that operate [...]

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Show Me the Money!

I can’t tell you how many times I’ve been asked by someone thinking about investing in a franchise “How much money can I make?” It’s far and away the number one question prospective franchisee want answered. And why not? Isn’t money the primary reason most people go into any business? I love my job and [...]

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Marketing Strategy for your Small Business: Just Do It !!

So often new startups spend lots of energy on marketing instead of simply doing great business and allowing (with some smart marketing help) the service to speak for itself through happy customers. Here’s an example of how this played out in my world recently: I was talking with family members about finding a massage therapist. [...]

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The ultimate form of entrepreneurship

A few questions to start: What are the keys to franchising? How do you (or I) know if franchising is right for me? And the frequently asked, “What are the hot franchises right now?” Most of these questions will be covered in the articles and resources section in the upcoming Franchise Center and while I [...]

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Life is Short.

Last week was a tough week. Hundreds of people lost their lives in the escalating war in Iraq. The Virginia Tech massacre left 33 students and faculty dead and 29 others injured. A neighbor of mine was killed in a car accident, leaving behind his wife and three young kids. So much tragedy. So much [...]

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Do I ‘muse’ you?!

(This entry’s by Rich) So many times I’ve heard the term "muse" referred to in interviews I’ve witnessed with cool musicians, writers and other artists. A "muse" is defined by the Merriam Webster online dictionary as, "a source of inspiration; especially: a guiding genius." Mannnn!!!!, as an entrepreneur, doesn’t that sound like a good thing [...]

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HTML, plain-text or both?

In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was formatted as plain-text. AOL 5.0 brought rich-text messages that allowed a user to bold or italicize text. However, AOL 5.0 and contemporary email programs lacked the ability to display full HTML messages. Today, most email programs have [...]

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Reinvent your eBay business, again and again…

In virtually any business on the planet, to stay ahead of the curve you constantly have to reinvent yourself and your business, and an eBay business is no exception. In fact, the eBay environment often times changes faster than most industries and traditional retail (except for technology of course, which seems to change every five [...]

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Maximizing the power of your subject lines

Last time I talked about using a consistent ‘From’ name and address for your messages. I explained the importance of maintaining a recognizable identity with your customers. In my experience, doing this has often made the difference between whether I open the message or not. Once you’ve established a consistent and respectable identity with your [...]

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Why There’s Hope for Silicon Valley

Last evening I went to a networking event organized by the StartupNation community members from northern California. I had no idea what to expect. I had spent the day in and out of meetings with hotshot techophiles from Silicon Valley, and had heard more references to "Web-2-dot-0" and "agile" and "offshoring" to make my head [...]

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SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!

How’s that for a brand? Well, if you’re a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you’ll come up with Stacie Collins’ MySpace page. (While you’re there take a listen to her song “Baby Sister” for an illustration of what SouthernRockin’ HarpHowlin’ TwangBangin’ means. You’ll never [...]

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More on Computer Storage

A funny thing about being a new blogger is that I never know what is going to get people talking. My post on an easy-to-use Raid Array, which is designed to prevent loss of your important data, got lots of responses. A number of people pointed out that a RAID is no substitute for backing [...]

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Come up with a name they’ll remember!

One of the things that sets my business apart from the competition is the name of my business – The Dippy Chick Company. There are a gazillion (well okay… hundreds) of companies out there that manufacture products similar to mine, but they are not very memorable. I am in the seasonings business and I honestly [...]

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You Gotta Know When You’re Throwin’ Grapefruits

Passion is one of the signature traits of a successful entrepreneur, no doubt about it. (or as my father used to enjoy saying … “no boubt adout it!”) It’s the passion for what you’re doing that keeps you “up” and energetic and “going after it” consistently day after day. Pushing yourself to the edge as [...]

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Lineage2, Aion, Blade And Soul