The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for August, 2007

Thoughts on a case study

I recently read a case study on Marketing Sherpa about one of the most successful product releases in Trek Bicycle's history. The company released the product after a multi-channel, web-based marketing campaign. The culmination of the campaign was a single well-crafted, perfectly-timed email. The article talks about how the marketing team at Trek Bicycle hyped the product release [...]

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Stella’s Ironic Twists… Labor Day Holiday?

For Americans, as we approach another national holiday that meant something at one time, but is now just an excuse to eat large quantities of trans fat-laden foods and drink impenetrable sums of beer, I pose the question: When will this country’s fastest growing occupation be honored with its own holiday? In other words, when will there [...]

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Building the brand

Don't think because you are "just an eBay business" that you don't need to develop your company into a recognizable brand… One of the most challenging things about operating a business on eBay is that there is such a low barrier to entry. Easy to get started, hard to keep others from doing the same. [...]

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How To Look Big In Your 50+ Business When You’re Really Small

During your first year in business you must continually work at perfecting a subtle, yet critically important game of projecting an image for your new business that says: “I’m established”, “I’m experienced and connected”, and most importantly, “I’m successful”. Most of our start-up clients in our Virtual Incubator Program are solo owners, many running their [...]

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The Cure For Home Business Isolation

If you cruise around Startup Nation’s forums, you’ll probably find folks wondering how to deal with the challenge of running a home business in almost total isolation. Being a solo artist among bands of company men and women isn’t easy. It’s true, the home bizzer has no company picnic, no chats around the water cooler [...]

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Nothing original – just plain inspiring

For all of my friends and the StartupNation community members looking for inspiration, here’s some to get the week under way: (Reprinted from an old Wall Street Journal ad i’ve saved for years and found when I was cleaning out the garage today) If you sometimes get discouraged, consider this fellow: He dropped out of [...]

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The fudge store phenomenon, and why it works

Do you like fudge? Chocolate? Peanut Butter flavor? Maybe, Pistachio? Or, how about Mint? Well you’ll be happy to know there’s an island in Northern Michigan called "Mackinac Island" (pronounced "Mackinaw", don’t ask me why) that has one small village on it, with one main drag where they serve over 10,000 pounds of fudge to [...]

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Thinking Big for the Home CEO

I get a lot of e-mails and messages from all of my Startup Nation fans asking for advice about their home businesses and about situations that are relevant to entrepreneurs. Here’s one: Dear Stella I went into business with my brother, but, he tends to arrive at the wrong decisions, i.e. the decisions that are [...]

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What’s better – street cred or straight dough?

We often say around here that entrepreneurs–especially home-based entrepreneurs –aren't after money first and foremost. Instead, they're seeking control, being their own boss, setting their own schedule, and yes, in that mix, making money. But there's a fracas in the StartupNation forums right now where people are debating the merits of making less money but [...]

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LOL! Oh, Really?

Since I set up my home office, I still like to e-mail my former cubicle inmates, most of whom are pretending to be working. I confess: I miss a little of the office prattle. When I crack jokes in my e-mail with one friend in particular, she’ll respond with “lol”. That stands for “laugh out [...]

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More on Making Hay While the Sun Shines

Joel’s post on working hard while customers are clamoring for your product or services struck a chord with me. A few of us at PFL were reminiscing yesterday about the "good old days" when we had to come in on Saturdays to process the overflow of orders that had come in during the week. At the [...]

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Looking for your home-based business wisdom

We're always uploading new content at StartupNation.com, but lately, we've been especially obsessed with home-based business. We see it as the first frontier of entrepreneurship – the starting point for many and the permanent setting for those who relish the benefits of working at home. Heck, that's why we've launched the Home-Based 100. One article [...]

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The Dog Ate My Business Plan (and other excuses)

Enough moaning and groaning about all the reasons why you haven’t started your business, or made those important efforts to enhance your business. It’s way too easy to make excuses… like the ones you used to come up with when your homework wasn’t done for school. But in this case – it’s not a homework [...]

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Entrepreneurs: Git It While the Gittin’s Good

I was just instant-messaging with a small business owner friend of mine who is clearly in need of a Friday afternoon happy hour break from his hectic and wonderfully-full-of-great-business-from-lots-of-clients week. He shared with me that he'll be working both days this weekend. My IM response to him was … "Git it while the gittin's good.  [...]

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A disappointing letter from a fan

I got a letter from a fan who read about me in this month’s issue of Entrepreneur Magazine, asking me for my advice on how to launch their new eBay business. Specifically, they wanted to know what distributor would give them the best deal on iPods. This frustrates me…. I’m not frustrated with the person [...]

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The Post-It Note Approach to Success

I've noticed an extraordinary uptick in my performance lately. There are a few theories bouncing around our small office as to why. But it's perfectly clear to me. It correlates directly to the day I put up this game changing Post-It Note on my office door: And since this has been so powerful for me, [...]

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Start & Grow Your Small Business Step By Step

Entrepreneurs absolutely have to be scoreboard watchers. By that I mean you must know the statistics (the score) that are critical to your business. We are maniacs about that here at StartupNation. One of the data points that we pay close attention to is our website analytics. We monitor and chart and graph the number [...]

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A New Site for Everything Productivity

Your personal productivity can have a huge impact on the success of your business. If you are an entrepreneur, your personal life and professional life probably jumble up into one big pile for you to sort through on a daily basis. That’s why today I am recommending that you add LifeRemix to your feed reader. [...]

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Lineage2, Aion, Blade And Soul