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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for July, 2007

Using tracking stats to improve your marketing efforts

Last time I explained that  email offers some major benefits over print and other media. Email gives you quick feedback that allows you to design your message for your contacts. It's about providing value for your customers and connecting with the audience at large. Today I'll talk about how you can use email tracking to [...]

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The Power of "Track Record Marketing"

I ran a new route this morning. I was weaving through the neighborhood and come across a variety of homes for sale. Naturally, the homes have "For Sale" signs out in the front yard. But I noticed that not all For Sale signs are equal. I also learned the power of something I'll refer to [...]

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First Impressions II

Thanks for the responses. The point of my post about the sign on the front desk of the Mill Creek Inn in Lake Geneva Wisconsin was not to opine about whether they have the right to set some parameters around the use of their facilities. They of course have the right to set policies that [...]

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Welcome! and Online Contact Management with HighRise

Welcome to Web Technology for Entrepreneurs! The goal of this category is to bring entrepreneurs news of web applications and technology that they can start using today to help their businesses. I'll bring you the latest and greatest from the internet world, and break it down for you in terms of what you need to [...]

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Advertising funds for franchises – benefits and drawbacks

As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional … the deciding factor 99% of the time is the number of units a franchise has and if it makes sense for a national reach vs. a more targeted [...]

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Want your eBay questions answered Live?

This coming week, I will be on StartupNation Radio, broadcast across the country to answer your questions about eBay and Internet business. We will be selecting 6 or 7 eBay sellers to join us on the radio to ask questions about eBay for me to answer that the rest of the nation will hear. This [...]

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Build A Support Team To Grow Your Boomer Business

In their corporate positions, many Boomer managers are particularly adept at working in teams and with support staff.  The same leveraging of talent is critical to growing your new business.  Many new Boomer entrepreneurs are what I call “owner-operators” where they are the “chief cook and bottle washer” for their businesses. The variety of demands [...]

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First Impressions

Nice first impression for a weary traveller hoping for a relaxing soak after a long day. Not. Take a look at your company’s first impression. Hopefully it it better than this one in Lake Geneva.             Andrew Field is President of PrintingForLess.com, known by its thousands of happy customers as [...]

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The Benefits of Email Marketing

I've been thinking a lot lately about why I first started using email for marketing. There are some obvious down-sides: mostly the effort you must put in to avoid being thought as spam. But, if you do it right, the benefits far outweigh the drawbacks. At some point I discovered that, to use email effectively, [...]

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Home Based Franchising

With over 2,500 franchise concepts in the US alone, business owners are finding ways to appeal to investors. And one major way to do that is offer them the benefits of working from home. Several of our clients have perfected the system, including: At Matco Tools, franchise distributors of automotive tools and diagnostic and service [...]

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Cheesy Cellphones

Wow! Rich just outed our collective inner dweeb with his story about misplacing his cell in the frig. Next to some expensive cheese. On top of that, the blogosphere is full of iPhone reviews, including this from the famous blogger with Montana connections, Robert Scoble. I guess my Razor is officially no longer cool.   [...]

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eBay is Like Training Wheels for Your Business Career

Don’t know anything about business? What better way to get acclimated to the business world than to start one of your very own? But what about all the risk, up front cost, legal protection and marketing know-how that’s required to get a business off the ground? While there’s nothing wrong with starting a business of [...]

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