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Archive for June, 2007

Dealing with Blacklists

Last time I talked about Can-Spam and how it affects your email campaigns. Today I'll talk about blacklists and how to stay off them. If you send out email messages and receive a decent chunk of spam complaints, you will probably eventually be blacklisted. A blacklist is a list of IP addresses that have been [...]

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Customer Intimacy

I’ve mentioned that PFL’s business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when growth and career moves force us to "churn" a team. So when we add a new team member, we proactively [...]

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License to Play Dorky Music in Public? I”m There!

If you have been reading my blog, you probably recall that my husband and I are entertaining the possibility of moving to North Carolina. We are currently in New England. I’m really excited, but I’m also really nervous about transitioning my business if this does in fact happen. Right now, I am home-based and my [...]

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Understanding Can-Spam & Relevant Legislation

In 2003 Congress passed the Can-Spam Act. This law is designed to help cut down on the volume of spam email through the US. Even if you're not based in the States, complying with the Can-Spam act will significantly improve your deliverability. Can-Spam basically includes six major provisions. They are: 1.The email message must not [...]

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Search Engines

If you have a website that matters at all to your business, please read this NY Times article. It is one of the best I’ve seen to give you a feel for how Google operates, especially in terms of its algorithms for deciding who gets the all-important top rankings for search results.    Andrew Field is President [...]

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