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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for June, 2007

The Pros and Cons of Double Opt-In

Last time I talked about some guidelines to help you reduce email bounces. This time I'll talk about the pros and cons of using a double opt-in process. Double opt-in is a process that requires new subscribers to confirm their subscription by clicking a link in an email. This ensures that your customers are humans [...]

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I've made some vendor changes lately for StartupNation and have made some key purchases for the business. For example, we decided to move our ad-serving service from Atlas to Doubleclick. We also found a much less expensive way to produce our radio program by reviewing our procedures and relationships. And as an example of a [...]

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The best part of eBay Live!

While there is much to benefit from, the best thing about eBay Live is being able to connect with some of the greats in the business. I had the opportunity to talk with guys like Adam Ginsberg, Jim Cockrum and Randy Smythe. I wrote about this a little in my other blog, but I have to [...]

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More thoughts on the eBay Live! Town Hall

Julia Wilkinson posted an article about the eBay Live! Town Hall on AuctionBytes. Check it out here. Corey Kossack is one of eBay’s “Top Sellers” through his eBay store, Koss DVD. He is also author of eBay Millionaire or Bust and creator of ProfitBuilderSoftware.com, an online software tool designed to reduce eBay fees and maximize profits for [...]

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Guidelines for Reducing Bounces

Last time I talked about how important it is to remove bounced addresses from your contact lists. This helps reduce your amount of bounced messages. You can reduce the number of bounces by following some simple guidelines before you send your newsletter. 1. Include "Subscription Management" links in your emails and encourage your subscribers to [...]

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