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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for May, 2007

Dell to Model Customer Service after PFL

OK, maybe I’m extrapolating a little with that headline. But it is nice to see that Dell is looking at going to a team system for improved customer service. We made that move five years ago, and our customers love it. Check out this article from Service Untitled, which is a great site for all [...]

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Targeting a portion of your audience with segmentation

Last time I talked about personalizing your messages. Using your email program’s mail-merge features can help you establish a personal identity with your customers. You can make your messages even more personal by segmenting your contact lists. As marketers, we need to make sure that the content of your message targets the most relevant audience. [...]

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Blackberry: Friend or Foe

I have all the symptoms of an addict: * I think about it when its not there * I’m constantly looking at it when its around * I get nervous if it hasn’t been in my life for an hour Yes, I’m talking about that wonderful and pernicious device, the Blackberry. I am a full-on, [...]

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PBS Show Biz Kid$ getting youth interested in eBay!

I spent this weekend filming for a new TV show on PBS called Biz Kid$. From the producers of the famous kids educational show Bill Nye The Science Guy, Biz Kid$ is targeted at kids ages 8-11, but instead of teaching lessons about science, the show gets kids interested in starting up their own businesses. [...]

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Once upon a time, this product was all the rage

We were at wine-aided dinner the other evening and started in on a discussion of favorite products from eras gone by. There were four of us at the table, and product names and brands starting spewing from our mouths immediately! (See list below – we wrote them down to save and share here.) The products [...]

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Oprah didn’t notice me, but a supermarket chain did!

Well, I wasn’t on Oprah yesterday. Some of you may have noticed. I noticed because I distinctly remember being with my husband during back surgery yesterday. Although there were a lot of curtains around, they weren’t show-business type curtains, but more of the get-naked-and-put-on-this-johnny type. I did have an audience though! My husband has had [...]

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