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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for May, 2007

Facts do not cease to exist because they are ignored…

Stepped into a cafe in Silicon Valley on the patio of a large office building – it was one of those spots with the healthy salads on the menu and all the blue-jeaned techies taking a breather in the perfect sunshine. It's hard not to imagine, as you look at each face, what important, groundbreaking new [...]

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Keeping Up With the Jones’s, Internet Style

The internet has leveled the playing field for small businesses – absolutely. Startup companies can reach the entire globe with their product or service in a way that just wasn’t possible a decade ago. Entrepreneurs have access to market research that is far better and much timelier than ever before. The ability to implement changes [...]

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How will USPS rate changes impact eBay businesses?

USPS rate changes became a reality two days ago… What do you think will change? Will sellers increase their shipping rates? Will they do nothing and eat the extra cost, making it that much harder to make a living? Tell me what you think. Corey Kossack is one of eBay’s “Top Sellers” through his eBay [...]

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What makes YOUR optimal work environment?

As a budding entrepreneur, I know how lucky I am to have my own office spaces both in the home and in an office building. Both are fulling equipped with a comfortable chair, a desk and wireless networking and printing. My laptop and Blackberry travel with me at all times. Here are a few shots [...]

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Put the fish closer to the camera!!! (The Power of Perception)

Had an experience recently that reminded me of a crucial marketing/sales principle… it's the idea that you should do whatever you can to get people to perceive you (and your business) positively. You might call it, "The Power of Perception." The reminder came to me while wading into the freezing cold Springtime waters of the [...]

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My Two Cents on the Drop in eBay Listings

In response to my last blog post, here’s my two cents on the 2% reduction in active listings on eBay.com during the first quarter of 07. It is not eBay fees in general that causes this decline, but more specifically, eBay insertion fees. So you might be asking, why now? eBay insertion fees have only gone [...]

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Networking at Trade Shows

Last time I talked about growing a contact list by networking. Over the next few posts I'll talk about some specific places that are excellent networking opportunities. Today I'd like to talk about trade shows. Trade shows are an excellent resource for good sales leads. The costumers you meet are pretty much pre-selected buyers. The [...]

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Networking a Large Contact List

For many marketers the gold is in the list. Building a large and effective contact list is one of the more important activities your business can undertake. The more your message is heard, the more you can ultimately sell. In this post I’ll explain how networking can help you grow your list. If there’s one [...]

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eBay CEO Meg Whitman on the cover of Forbes

There is an interesting cover story in this month’s edition of Forbes Magazine featuring eBay CEO Meg Whitman. Entitled “What Would Meg Do?”, the article talks about what Meg is like as a leader, the rapid growth of eBay since 2000, and how that growth is now beginning to calm down. While eBay recorded a [...]

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Dell to Model Customer Service after PFL

OK, maybe I’m extrapolating a little with that headline. But it is nice to see that Dell is looking at going to a team system for improved customer service. We made that move five years ago, and our customers love it. Check out this article from Service Untitled, which is a great site for all [...]

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Targeting a portion of your audience with segmentation

Last time I talked about personalizing your messages. Using your email program’s mail-merge features can help you establish a personal identity with your customers. You can make your messages even more personal by segmenting your contact lists. As marketers, we need to make sure that the content of your message targets the most relevant audience. [...]

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Blackberry: Friend or Foe

I have all the symptoms of an addict: * I think about it when its not there * I’m constantly looking at it when its around * I get nervous if it hasn’t been in my life for an hour Yes, I’m talking about that wonderful and pernicious device, the Blackberry. I am a full-on, [...]

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PBS Show Biz Kid$ getting youth interested in eBay!

I spent this weekend filming for a new TV show on PBS called Biz Kid$. From the producers of the famous kids educational show Bill Nye The Science Guy, Biz Kid$ is targeted at kids ages 8-11, but instead of teaching lessons about science, the show gets kids interested in starting up their own businesses. [...]

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Once upon a time, this product was all the rage

We were at wine-aided dinner the other evening and started in on a discussion of favorite products from eras gone by. There were four of us at the table, and product names and brands starting spewing from our mouths immediately! (See list below – we wrote them down to save and share here.) The products [...]

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Oprah didn’t notice me, but a supermarket chain did!

Well, I wasn’t on Oprah yesterday. Some of you may have noticed. I noticed because I distinctly remember being with my husband during back surgery yesterday. Although there were a lot of curtains around, they weren’t show-business type curtains, but more of the get-naked-and-put-on-this-johnny type. I did have an audience though! My husband has had [...]

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Entrepreneurs have “Attitude”

At StartupNation we see thousands of entrepreneurs. You come in all shapes and sizes. Different ages and hair color. We’ve done radio shows that talk about entrepreneurial characteristics, and articles on the subject of the great “born” vs. “made” debate. You do share many of the same qualities, but there is also fantastic diversity in [...]

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Tips to get started with a online newsletter

In my last post, I raved about how you can get so much marketing mileage out of a newsletter. Having written and published more than 40 consecutive issues of Fresh Ideas, our monthly newsletter on family-friendly healthy eating, I thought I would share a few tips on getting started. Use an online service: We use [...]

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The short, unabridged history of the Internet

One of our team members here at StartupNation found, with some astonishment, a website that has cataloged websites at their varous stages of development since their inception. The website, www.archive.org, has literally created an archive stretching way back to the beginning of Internet time. They have a feature called "The Wayback Machine" (at the top [...]

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Lineage2, Aion, Blade And Soul

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