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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for May, 2007

The Deliverability Challenge

Email is a powerful marketing tool. It certainly beats the price of print advertisements. However, one major challenge is to make sure your messages aren't lumped in with spam. It's estimated that between 70 and 80 percent of all email traffic is unsolicited spam. Even if each of your recipients opt into your contact list, [...]

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Good networking. Great inspiration!

Inspirational examples of people who are MAKING IT HAPPEN are all around us. Several StartupNation community members gathered in Northern California recently to meet up, get smarter, and get inspired by each other, and it was hosted at the TechShop, the brainstorm of an active StartupNation community member nicknamed, TechShopJim here in the StartupNation discussion forums. [...]

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eBay creating competition for its own sellers!

It is rare that I get upset with eBay, but this one hits really close to home… As Ina Steiner pointed out on her AuctionBytes Blog, eBay is now sending DVD shoppers to Netflix. When someone searches for a DVD on eBay (for example, type in “Sopranos DVD” into a search), a big banner will [...]

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Day Old Sushi

Seth Godin finds some wild stuff. In this case, a store selling day-old sushi at a discount. Seems logical on one level, but totally gross on another level. A good lesson for all of us on how we market our goods and services.                         

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The Dip-Lovin’ Post Office Ladies Saved My Behind!

This has been a good week business-wise! I was recently highlighted in a trade magazine that targets country-style stores and I have been getting a lot of wholesale inquiries as a result. Yesterday, I sent out more than a dozen envelopes with samples inside to stores that had requested them. This almost turned into a [...]

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4 tips to an effective sign-up form

Last time I talked about some ways to build a large and valuable contact list. I talked about seminars, point-of-sale sign-up forms and events. Customers who you can't meet in person should still be able to join your contact list. That's why it's important to have an effective sign-up form on your website. Here are [...]

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Richard Branson’s "Luck"

I just read this in the May 14 issue of The New Yorker and wanted to pass it along. Richard Branson, CEO of Virgin Atlantic (and about 130 other "Virgin" brands) says about entrepreneurship: I don't think I am different really from any entrepreneur. You have to stick you neck out on occasion. You have [...]

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Are you up to it?

A thirst for knowledge is essential for those who truly want to become successful entrepreneurs. As a small business owner, I know the fundamental challenge that every business owner faces: time. "I don't have time to read books, I have too much going on right now", I have said over and over again to my [...]

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The Art of Selling … What techniques work well for you?

The ability to market (sell) your business to the public could be one of the most important steps to succeeding. Franchisors are not only selling products to consumers … but they are also convincing other entrepreneurs to buy in to their businesses. What are some of you doing to market your business or service? Email [...]

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The rise of a VERY young entrepreneur

A fellow author and new friend of mine, Ben Casnocha just released his book and is screaming up the charts on Amazon. Ben is even younger than I am! I had the chance to hear him speak in Tucson and his story is great. Help out a fellow young entrepreneur and purchase his book, My [...]

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To move forward, work backward

Have you ever heard someone say, "let’s do a work back"? I met with a techie recently who was talking about how he approaches creating a great website. He said, "My preferred strategy is to write out the wish list and then do a work back plan." He was referring to the same concept that [...]

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More methods for building a large contact list

Last time I talked about how to build a contact list by networking at trade shows. Today I want to tell you about some other methods that I've found useful for building my own contact lists.   Seminars Seminars are a great way to build relationships with customers. By giving a seminar, you're giving your clients [...]

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The Problem With the USPS Rate Increase

I just read a comment on one of my previous posts from “samthehappyman” (thanks Sam for the feedback!)  Sam had mentioned that his eBay business has not decided whether or not they will raise their shipping rates, but that they will be watching their competitors closely to see if they move first. No one wants [...]

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Time Mamagement For Moms

We have been unbelievably busy at Fresh Baby, business is growing, and 2008 is flying by! For the first year in our company history, keeping up with inventory has been a challenge, and I guess this a good sign. It looks like we’ll be going online with Babies R Us by the end of the [...]

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Risky Business

We’re in Miles City, Montana this weekend at the world famous Miles City Bucking Horse Sale. What a blast! People come here from all over for a 3-day party in the streets, intermingled with auctions of bucking horses, a horse and tractor parade, craft shows and street dances. The bucking horses get ridden (few of [...]

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eBay Selling in Entrepreneur Magazine

The cover story for the June issue of Entrepreneur Magazine is called “Sell it!”, and includes 17 ways to supercharge the sales of any business. “How to Sell on eBay” is #4 on this list. I co-authored this article, and wanted to share it with all of you. Corey Kossack is one of eBay’s “Top [...]

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eBay Selling in Entrepreneur Magazine

The cover story for the June issue of Entrepreneur Magazine is called “Sell it!”, and includes 17 ways to supercharge the sales of any business. “How to Sell on eBay” is #4 on this list. I co-authored this article, and wanted to share it with all of you. Corey Kossack is one of eBay’s “Top [...]

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Separating your business from ‘the noise’

I bought a sandwich for lunch at yet another great little cafe in Silicon Valley the other day and happened across this note at the cash register. It was a simple reminder that taking a fresh approach to "business as usual" is a must in today's fast-paced world. You might call it a classic example [...]

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