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Archive for April, 2007

The Axiom of Value

For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the better. Advertisers created flashy billboards and catchy jingles so their product would stay in our memories. But with current technologies like TiVo and DVR, we’re less likely to pay attention to a ton of advertisements. How have [...]

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Does a brand promise matter for an eBay business?

What in the world is a brand promise? you might ask… In entrepreneur school they teach you that a brand promise is that special guarantee that a company offers to its customers. This means that no matter what happens, the customer can always expect the company to deliver their brand promise. That’s why it’s called [...]

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Be bold, not stupid

Continuing on the theme of hallmarks of true entrepreneurs, boldness is certainly one among them. But there’s "smart boldness," and there’s just plain "stupid." An example of smart? Take Tina Norris, creator of Foot Petals, a company that sells patented shoe pad inserts for women’s dress shoes. They’re basically a super premium, improved version of [...]

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Woohoo! I’m a Startup Nation blogger!

Hi everybody! Thanks for visiting my new blog on Startup Nation! I am so excited to be an official SuN blogger. When Rich Sloan contacted me about it, I just about peed my pants! I didn’t thankfully. I checked. (Hey – I’ve had 2 kids and am getting old!) So, yeah – I’m super excited [...]

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Fighting Off Cynicism

I hate to show even the appearance of sucking up to the hosts here at StartupNation, but in case you missed it, the Sloan brothers’ recent post on Fighting Off Cynicism is one of their best ever. I’m a huge fan of maintaining a positive attitude in business. Starting and running a successful, high-growth business [...]

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