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Archive for April, 2007

The Value of Permission Based Marketing

In my last post, I talked about how we, as marketers, have to provide value with our messages. As Rich commented on my last post, “New ad techniques try to provide added value to complement whatever you were already focused on.” Providing value is absolutely essential to an effective email campaign. If you want your [...]

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Computer Stuff

One of the challenges faced by high-growth businesses is Information Technology, or IT. This broad category includes laptop and desktop computers, servers, file storage, internet service, phone systems, network gear, etc. Large corporations have massive IT departments to support their systems. Solo operations can usually get by with a consumer-grade setup. Those in between need [...]

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Reaching the Do Point

You’ve got a killer idea. (But, hey, you have a busy life.) You’ve never seen or heard of a business like it. (But does the idea already exist and you just haven’t seen it?) You have the money to start it up. (But you’re not sure you want to risk the money.) Etc., etc., etc…. [...]

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Ups and Downs in Business

The downdraft in the stock market. Bad winter weather across the Northeast. Good Friday. Spring Break. What do they have in common? For PFL, all of the above seem to reduce order flow in our e-commerce business. We primarily serve small businesses with 1-100 employees. People running or working in small companies tend to wear [...]

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