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Archive for April, 2007

Do I ‘muse’ you?!

(This entry’s by Rich) So many times I’ve heard the term "muse" referred to in interviews I’ve witnessed with cool musicians, writers and other artists. A "muse" is defined by the Merriam Webster online dictionary as, "a source of inspiration; especially: a guiding genius." Mannnn!!!!, as an entrepreneur, doesn’t that sound like a good thing [...]

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HTML, plain-text or both?

In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was formatted as plain-text. AOL 5.0 brought rich-text messages that allowed a user to bold or italicize text. However, AOL 5.0 and contemporary email programs lacked the ability to display full HTML messages. Today, most email programs have [...]

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Reinvent your eBay business, again and again…

In virtually any business on the planet, to stay ahead of the curve you constantly have to reinvent yourself and your business, and an eBay business is no exception. In fact, the eBay environment often times changes faster than most industries and traditional retail (except for technology of course, which seems to change every five [...]

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Maximizing the power of your subject lines

Last time I talked about using a consistent ‘From’ name and address for your messages. I explained the importance of maintaining a recognizable identity with your customers. In my experience, doing this has often made the difference between whether I open the message or not. Once you’ve established a consistent and respectable identity with your [...]

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