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Archive for April, 2007

Change of Scenery

I spent last week in Boston, Annapolis, and Washington, DC. While I dreaded spending an entire week out of the office — and not on vacation — it turns out it was time very well spent. Among other activities, I went to OnDemand, a major industry trade show. It was fascinating, and I met many [...]

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Not Necessarily a Franchise

It’s a common misunderstanding that businesses with many locations are all franchises. In fact, many of the places you frequent on a daily basis are NOT franchises at all, but corporate-owned and operated stores. For example, FedEx/Kinkos, The Gap, Red Lobster and yes, even Starbucks are NOT franchises. These are all large companies that operate [...]

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Show Me the Money!

I can’t tell you how many times I’ve been asked by someone thinking about investing in a franchise “How much money can I make?” It’s far and away the number one question prospective franchisee want answered. And why not? Isn’t money the primary reason most people go into any business? I love my job and [...]

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Marketing Strategy for your Small Business: Just Do It !!

So often new startups spend lots of energy on marketing instead of simply doing great business and allowing (with some smart marketing help) the service to speak for itself through happy customers. Here’s an example of how this played out in my world recently: I was talking with family members about finding a massage therapist. [...]

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The ultimate form of entrepreneurship

A few questions to start: What are the keys to franchising? How do you (or I) know if franchising is right for me? And the frequently asked, “What are the hot franchises right now?” Most of these questions will be covered in the articles and resources section in the upcoming Franchise Center and while I [...]

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Life is Short.

Last week was a tough week. Hundreds of people lost their lives in the escalating war in Iraq. The Virginia Tech massacre left 33 students and faculty dead and 29 others injured. A neighbor of mine was killed in a car accident, leaving behind his wife and three young kids. So much tragedy. So much [...]

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