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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for April, 2007

More on Computer Storage

A funny thing about being a new blogger is that I never know what is going to get people talking. My post on an easy-to-use Raid Array, which is designed to prevent loss of your important data, got lots of responses. A number of people pointed out that a RAID is no substitute for backing [...]

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Come up with a name they’ll remember!

One of the things that sets my business apart from the competition is the name of my business – The Dippy Chick Company. There are a gazillion (well okay… hundreds) of companies out there that manufacture products similar to mine, but they are not very memorable. I am in the seasonings business and I honestly [...]

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You Gotta Know When You’re Throwin’ Grapefruits

Passion is one of the signature traits of a successful entrepreneur, no doubt about it. (or as my father used to enjoy saying … “no boubt adout it!”) It’s the passion for what you’re doing that keeps you “up” and energetic and “going after it” consistently day after day. Pushing yourself to the edge as [...]

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Why can’t I get anything done?

I have so much to do today, but the gods of entrepreneurism are not on my side. My car unexpectedly developed a crunchy noise, so I spent most of the morning waiting in a dealership wasting precious daycare time. The next thing I know, I am picking up the boys. My older one was supposed [...]

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The pros and cons of selling a commodity on eBay

When it comes down to it, I believe there are really two different types of products you can sell on eBay. 1) Hot Commodities – DVDs, iPods, or maybe a Starbucks Espresso Machine 2) Unique Products – Custom jewelry, custom clothing or maybe a twist on a popular commodity, like bundling that espresso machine with [...]

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Five steps to a successful permission-based email campaign

Last time, I talked about spam and how to avoid falling into the bulk folder. The trick is to make sure your email campaigns are entirely permission-based. You can do this by following a few simple steps: Step One: Sign up for a permission-based email software package. IntelliContact Pro has a ton of advanced features [...]

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My typical days are not so typical.

Whew! I have to say, although sales have been a little slow – as they always are this time of year – I seem as busy as ever. I’ve been working on a bunch of new products, and giving interviews and placing ads. I’m also trying to organize my house and office, which is a [...]

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Tiger Woods has 2 Coaches. You?

I’ve been sick with bronchitis the past 10 days. It kept me at home away from infecting my StartupNation teammates all last week. I’d work for a while and then lie on the couch for a while. After several days, anything on television was non-interesting. Reading wasn’t a good option. If I was well enough [...]

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New StartupNation.com homepage is an ideal jumping in point

The new look and feel of StartupNation.com launched today with some major enhancements. The biggest and most visible is the new homepage. You can hover your mouse over 5 specially called out tabs just under the photo of Chief Startupologists Jeff & Rich Sloan, and unique content for each tab appears. The content for each [...]

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The Value of Permission Based Marketing

In my last post, I talked about how we, as marketers, have to provide value with our messages. As Rich commented on my last post, “New ad techniques try to provide added value to complement whatever you were already focused on.” Providing value is absolutely essential to an effective email campaign. If you want your [...]

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Computer Stuff

One of the challenges faced by high-growth businesses is Information Technology, or IT. This broad category includes laptop and desktop computers, servers, file storage, internet service, phone systems, network gear, etc. Large corporations have massive IT departments to support their systems. Solo operations can usually get by with a consumer-grade setup. Those in between need [...]

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Reaching the Do Point

You’ve got a killer idea. (But, hey, you have a busy life.) You’ve never seen or heard of a business like it. (But does the idea already exist and you just haven’t seen it?) You have the money to start it up. (But you’re not sure you want to risk the money.) Etc., etc., etc…. [...]

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Ups and Downs in Business

The downdraft in the stock market. Bad winter weather across the Northeast. Good Friday. Spring Break. What do they have in common? For PFL, all of the above seem to reduce order flow in our e-commerce business. We primarily serve small businesses with 1-100 employees. People running or working in small companies tend to wear [...]

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The Axiom of Value

For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the better. Advertisers created flashy billboards and catchy jingles so their product would stay in our memories. But with current technologies like TiVo and DVR, we’re less likely to pay attention to a ton of advertisements. How have [...]

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Does a brand promise matter for an eBay business?

What in the world is a brand promise? you might ask… In entrepreneur school they teach you that a brand promise is that special guarantee that a company offers to its customers. This means that no matter what happens, the customer can always expect the company to deliver their brand promise. That’s why it’s called [...]

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Be bold, not stupid

Continuing on the theme of hallmarks of true entrepreneurs, boldness is certainly one among them. But there’s "smart boldness," and there’s just plain "stupid." An example of smart? Take Tina Norris, creator of Foot Petals, a company that sells patented shoe pad inserts for women’s dress shoes. They’re basically a super premium, improved version of [...]

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Lineage2, Aion, Blade And Soul