The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for April, 2007

Balancing the frequency of your message broadcasts

When you send messages for a marketing campaign, you have to balance your message frequency. It’s a fine line. Send too often and you’ll annoy the recipients. Send too sparingly and your messages won’t stay in their minds. Either way, you defeat the entire purpose of your campaign. I’ve found that bi-weekly or monthly schedules [...]

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Maple Syrup Festival is Entrepreneurship in Action

Tomorrow’s the day!! The annual Vermontville Maple Syrup Festival is here!! What began as a joke for Suzanne and I 15 years ago (she told me that she could never marry a man who ate Log Cabin “syrup” on his pancakes) has turned into an annual obsession. To get to Vermontville, Michigan from Detroit, you [...]

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Timing is Everything

So your customers log into their in-box. They don’t see your message; it’s lodged between two other emails down at the bottom of the page. You normally have excellent open rates, but this message just doesn’t seem to make an impact. Everyone has his or her own preferred time to deal with email, but we’ve [...]

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