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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for March, 2007

Online Promotion Mania

Have you noticed the growing wave of promotions (contests and sweepstakes) that are all over the internet these days? Start looking around and you’ll see tons of TV ads that drive people to an online promotion. You’ll also see all sorts of banner ads on sites throughout the Internet trying to get you to click [...]

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Email marketing tips 1-5

Here are email marketing tips 1-5 for this week: #5 Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule. This way, your customers will come to expect and anticipate your company’s communications. #4 Timing is key with Business [...]

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Coffee and Markets

The Brothers Sloan point out that Starbucks created a new market ($4 coffee) where before there was none. (Read their post.) Seth Godin has a great observation about picking a market for your startup company: bigger may be harder than smaller, even though large markets would seem to provide large opportunities. Read Seth’s post. Hey [...]

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Hot Off the Presses – Coffee Houses are Hot Business Ideas!

Read an article today from a well respected authority suggesting "hot businesses to start today"…. One of those "hot" ideas….."start a coffee shop". A what?!?! You’ve got to be kidding! With Starbucks and 10 other major brands on every corner in every community, how can that be a hot business idea? Starbucks has taken a [...]

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Weasel Words

Maybe it’s political correctness run amok. Maybe it’s a desire to avoid accountability. Whatever the cause, the business world is full of weasel words: evasions, exceptions, and buts. Maybe it’s just me, but it seems like it is getting harder to find people or companies who will say what they mean in a clear, straightforward, [...]

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Institutional Sludge

As most of you know, we travel a great deal for our business endeavors with StartupNation. There’s no denying it, air travel is just undeniably stressful at times. However, we recently traveled on one of those “no frills” airlines and found to our surprise that the experience was less stressful than it tends to be [...]

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