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Archive for 2006

Free beer – an outrageous viral marketing idea

Did your mood just pick up? Are you smiling? We have an “Outrageous” board here at the StartupNation office where all of our team members are encouraged to write ideas on how we can better deliver fantastic value to our community. It’s called the “Outrageous” board because we’re supposed to write down anything that comes [...]

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Cool Company of the day: Foot Petals

This one was recommended by a StartupNation community member with sore feet apparently – a problem a lot of women (and men) deal with. The Cool Company of the day is Foot Petals, the brainchild of Tina Aldatz, who experienced the proverbial "necessity is the mother of invention" phenomenon. The product line is Tina’s invention [...]

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What’s in your office?

What is the oddest, most out-of-place item in your office? Whether it’s at home or a commute away, we all end up with stuff we never meant to have. My pet item is a can of spaghettios. I worked at a radio station in Philadelphia and after a couple of part time jobs, and a [...]

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Get a massage and a franchise business opportunity

Oh boy, do I need a massage. Now, truth be told, I always feel like I need a massage. I mean, who doesn’t? Seriously, I’m asking. Do you feel like you need a massage – right now? I’ll just bet that the overwhelming answer to that question is … YES! I smell a small business [...]

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Autistic teen has lesson for small business owners

They say that luck is where preparedness meets opportunity. And if you need a story to illustrate the point, here’s great one. The 17-year-old student manager of the Greece Athena High School basketball team, had his first opportunity to actually play in a game. The team was well ahead, so the coach put him in. [...]

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Cool Company of the day: Prosper.com

By our own experience and by the sheer volume of callers we talk to on our Radio Show, it’s clear that raising money is one of the most intimidating and difficult parts of starting up a business. That’s why we’ve chosen Prosper.com as today’s Cool Company. Prosper.com is a new kind of source of money [...]

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A Reminder: Don’t Ignore Your Life Plan

I generally dislike forwarded messages, especially the ones that tell me to forward them immediately to ten people or else I’ll probably go to Hell. If I dislike them, my husband despises them. So I was very surprised when he forwarded this one to me. I’m sharing it with you because it reminded me that [...]

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Small business tip: Don’t lie

A company as big as Radio Shack takes its integrity very seriously. The New York Times reported (subscription required) that Radio Shack’s chief executive resigned yesterday after revealing that he had lied about his education background. Here’s a quote from Leonard H. Roberts, Radio Shack’s executive chairman, "When our company’s credibility becomes based on a [...]

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Are Traditonal Marketing Strategies Still Best?

A recent survey about marketing to marketers examined how marketers want to be contacted. It claims they do not want phone calls, they prefer an e-mail with links. They say they don’t want cold calls or face to face meetings. What the survey didn’t examine is how effective the e-mail strategy really is. I know [...]

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Cool Company of the day: Dogmatic for dogs

The Westminster Show that aired this week was another glowing example of just how crazy we all are about our dogs… We’re included in the craze – we have 7 (yes, seven) dogs total in our respective homes. And one of the most common things people do with their dogs is treat them like … [...]

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Podcasting strategy for small business

Podcasting is all the rage among the really cool people these days. And it’s not enough just to be listening to podcasts. (omigod, if you aren’t even listening to podcasts, then you definitely can’t sit at the cool people’s table in the lunch room) In order to be especially cool you’ve got to be creating [...]

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TV is dying – an online marketing business opportunity?

A new report by ZenithOptmedia Group claims that ad buying on television is declining while advertisers are spending more money online. A Mediapost article says "Television’s share of ad expenditure is leveling off as the Internet takes over as the up-and coming advertising medium." Does this create an online marketing business opportunity for small businesses [...]

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Story of a young entrepreneur: do what you love

I called my Uncle Jim the other day. Actually I have two Uncle Jims. This one is the Penn State Uncle Jim. You know, he’s one of those guys that lives & breathes everything that is Penn State. He and my Aunt Sally live in Annapolis but spend all of their weekends at their home [...]

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A home-based business that serves your soul

We’ve heard a lot of people say that you first have to love and understand yourself, and only then can you love and understand others in your life. The importance of this principle was confirmed this weekend on StartupNation Radio. We interviewed Julie and during the show, we uncovered a lot about her brand-spankin-new fashion [...]

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