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Archive for March, 2006

St. Patrick’s Day grassroots marketing examples

For small businesses, grassroots marketing is a foundational strategy to reach a core customer base on a limited budget. GoDaddy.com can market using Super Bowl commercials but startup entrepreneurs need to get extraordinarily creative to make every marketing dollar count. The Sloan brothers call out 3 ideas to get started with a grassroots marketing campaign [...]

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Cool Company of the day: Blurb.com

Thanks goes to community member Chuck for this one… Blurb.com is particularly cool for those of you who want to see your words in print someday, and not just here in the comments section of StartupNation’s blogs – instead, how about professionally bound… the real deal?! Enter Blurb.com, a website with a sofware/service whose time [...]

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Can a buzzword create a new definition for marketing?

There are two examples of new buzzwords that I’ve been exposed to recently and they both seem to be making a bid to create a new definition for marketing. Long Tail Slivercasting Long Tail showed up last year as Wired magazine popularized the phrase to refer to the large number of specialized offerings that in [...]

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The absolute number one best business to start

Full service car wash. You see, you probably thought I’d wimp out and not really name one. I mean come on, how can you pick just one business that’s the best for everyone. Isn’t it conventional wisdom that we all have unique personalities & gifts & styles? But I’ve decided. There is just no question [...]

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