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Archive for 2005

The power of ‘Word of Mouth’

Have you seen the results of a study done by Intelliseek and Forrester this fall? The study indicates that word-of-mouth is far and away the most powerful way to influence the decision making of customers. To quote, "Consumers are 50 percent more likely to be influenced by word-of-mouth recommendations from their peers than by radio/TV [...]

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Extra Credit

Like my cell phone and briefcase, credit cards are such an integral part of my life that I forget what life was like before I had one. In speaking with some of my younger friends here in the University of Michigan Entrepreneurs club and elsewhere, I realize that a LOT of 18-20 year olds don’t [...]

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Are You Waving a Red Flag Outside Your Office?

An accountant can really help you figure out what tax deductions you qualify for, and mine has suggested a myriad of things I didn’t know were deductible. I suggest if you don’t have an accountant, you consider hiring one. The Sloan Brothers offer this advice on how to choose the right accounting service. With that [...]

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Running late for the meeting

Every now and then, we throw a scenario your way–a common scenario from everyday business dealings. Here’s one that’s ever present, and some of us are more guilty than others: Being late for a meeting. While most of the time, we’re the ones testing peoples’ patience, this weekend we were the victims. We had set [...]

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Podcast Poolside Business Meeting

I’m at the inaugural Podcast conference in Ontario, California and it’s extremely fascinating. Podcasters from all over the world have converged on this town in the mountains east of Los Angeles to meet one another and discuss & learn the business model of this new podcasting phenomenon. In case you need to get up to [...]

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